1. DOES HR REALLY NEED FRIENDS AND FOLLOWERS? Society for Human Resource Management of Greater Tucson MARCH 8, 2011 ALLISON M. VAILLANCOURT, PH.D., SPHR Vice President, Human Resources The University of Arizona vaillana@email.arizona.edu UNLEASHING THE POWER OF SOCIAL MEDIA, OR NOT…

2. LET’S TAKE A POLL… Facebook LinkedIn Twitter YouTube March 8, 2011 Allison M. Vaillancourt

3. WHY USE SOCIAL MEDIA? FOR OUR ORGANIZATIONS  BRANDING  ATTRACTING  RECRUITING  BUILDING CULTURE  CRISIS COMMUNICATION  INNOVATION FOR OURSELVES  CONNECTIONS  PROFESSIONAL BRANDING  INNOVATION  INFORMATION  SUPPORT/ASSISTANCE March 8, 2011 Allison M. Vaillancourt

4. WHY USE SOCIAL MEDIA? FOR OUR ORGANIZATIONS  BRANDING  ATTRACTING  RECRUITING  BUILDING CULTURE  CRISIS COMMUNICATION  INNOVATION March 8, 2011 Allison M. Vaillancourt

5. . March 8, 2011

6. Allison M. Vaillancourt March 8, 2011

7. Allison M. Vaillancourt March 8, 2011

8. Allison M. Vaillancourt March 8, 2011

9. Allison M. Vaillancourt March 8, 2011

10. Allison M. Vaillancourt March 8, 2011

11. Allison M. Vaillancourt March 8, 2011

12. Allison M. Vaillancourt March 8, 2011

13. Allison M. Vaillancourt March 8, 2011

14. Allison M. Vaillancourt March 8, 2011

15. Allison M. Vaillancourt March 8, 2011

16. Allison M. Vaillancourt March 8, 2011

17. Allison M. Vaillancourt March 8, 2011

18. Allison M. Vaillancourt March 8, 2011

19. Allison M. Vaillancourt March 8, 2011

20. WHY USE SOCIAL MEDIA? FOR OURSELVES  CONNECTIONS  INFORMATION  SUPPORT/ASSISTANCE Allison M. Vaillancourt March 8, 2011

21. Allison M. Vaillancourt March 8, 2011

22. Allison M. Vaillancourt March 8, 2011

23. Allison M. Vaillancourt March 8, 2011

24. COMMON MISTAKES Inappropriate content and approach Broadcasting/bragging vs. communicating/engaging Thinking of social media channels as one monolithic entity Believing that quantity is better than quality Not updating sites Not understanding that people are increasingly cynical Allison M. Vaillancourt March 8, 2011

25. Allison M. Vaillancourt March 8, 2011

26. COMMON MISTAKES Inappropriate content and approach Broadcasting/bragging vs. communicating/engaging Thinking of social media channels as one monolithic entity Believing that quantity is better than quality Not updating sites Not understanding that people are increasingly cynical Allison M. Vaillancourt March 8, 2011

27. Allison M. Vaillancourt March 8, 2011

28. BP real and fake Allison M. Vaillancourt March 8, 2011

29. TO CONSIDER: Be authentic and never annoying Personal vs. professional Facebook page Can you monitor 24-7? People get “outted” on job pages Better to have an organizational site than HR site (partner with marketing) Consider useful content + career info Impact vs. cool factor Use for emergencies Allison M. Vaillancourt March 8, 2011

30. Using Social Media to Screen Candidates Notify candidates that social media sites may be used as a screening tool. Educate hiring authorities to be vigilant AND skeptical. Remind hiring authorities about the dangers of discrimination and bias. Provide candidates with an opportunity to address issues related to identity and negative information. Abide by the Fair Credit Reporting Act if using a third party to conduct social media checks. Never “friend” a candidate in order to gain access to personal information. Allison M. Vaillancourt March 8, 2011

31. LET’S TAKE ANOTHER POLL… Who has a corporate/organizational social media policy? Allison M. Vaillancourt March 8, 2011

32. Social Networking vs. Social Notworking* *Don Tapscott, Growing Up Digital – The Rise of the Net Generation(1998) Allison M. Vaillancourt March 8, 2011

33. Key Elements of Social Media Policy Employees have no right to privacy with respect to social networking. Organizational policies on anti- harassment, integrity, confidentiality, etc. extend to all forms of communication. Do not use logos without permission. Be transparent about authorship. “Views expressed are mine alone and do not necessarily reflect the views of (your organization).” Allison M. Vaillancourt March 8, 2011

34. POLICY EXAMPLES 57 Social Media Policy Examples http://davefleet.com/2010/07/57- social-media-policy-examples- resources/ Allison M. Vaillancourt March 8, 2011

35. Allison M. Vaillancourt March 8, 2011