1. Alicia Anderson, Blytheco Suzanne Spear, Sage Greg Tirico, Sage

2. Random Acts of Marketing

3. Myth 1: More is better

4. Be where your audience is.

5. Don’t jump on every bandwagon

6. Post shareable content. Questions they ask Keywords FAQs Quora LinkedIn Use data

8. Be careful about automation!

9. Myth 2: You don’t need a strategy.

10. Identify the content you need.

13. Use a calendar.

14. Commit to the time needed.

15. Myth 3: You can’t measure the impact.

17. Define key metrics.

18. Set goals.

19. Pay attention to results.

20. ROI Calculator

21. Myth 4: You can hire an intern.

22. Who should own social?

23. How about getting others involved?

24. Set some guidelines

25. SAGE SUMMIT 2013

26. Join Us! Sage Summit Social Media Twitter – @Sage_Summit – #SageSummit Facebook – www.facebook.com/SageSummit www.facebook.com/SageSummit Flickr – http://www.flickr.com/photos/sage_summit/ http://www.flickr.com/photos/sage_summit/ – Email your photos: flickr@sage.comflickr@sage.com YouTube – http://www.youtube.com/SageSummitEvent http://www.youtube.com/SageSummitEvent

27. The Social Lounge Lounge Seating – Couches, Chairs, Electricity, Charging Stations Media Wall – Twitter Feed – YouTube – Flickr Games & Prizes! – Sage Summit Bag Toss – Happiness Delivered The more you tweet, the better your chances! – Scavenger Hunt – Mobile Challenge

28. Mobile Challenge How it Works: Top 3 point-earners win each day. Daily winners will be announced Prize pick-up in Sage Social Lounge. Game closes 11 a.m. Fri., 7/26. Please note, you may only win once. Point Earners: First time Log-in Check-in to locations, exhibitors and activities. Watch for check-in codes on signage. Complete surveys Tweet from within the App

29. Twitter 101 & 201 Sessions Monday, July 22: 2:00 p.m. – 3:00 p.m. - Twitter 101 - P-5-119880 3:15 p.m. – 4:15 p.m. - Twitter 201 - P-6-119882 Tuesday, July 23: 9:45 a.m. – 11:00 a.m. - Twitter 201 - P-6-119883 11:15 a.m. – 12:30 p.m. - Twitter 101 - P-5-119881 2:00 p.m. – 3:30 p.m. - Twitter 101 - C-21-119759 Wednesday, July 24: 2:00 p.m. – 3:15 p.m. - Twitter 101 - C-21-119760 3:45 p.m. – 5:15 p.m. - Twitter 201 - C-22-119884 Thursday, July 25: 2:00 p.m. – 3:00 p.m. - Twitter 201 - C-22-119885

30. Twitter Twends and Tips Join our webinar! How-tos, Tips, Fun! Tuesday, July 9, 1pm ET http://bit.ly/135B2yT

31. Tweet-Up, sponsored by Blytheco Come meet your fellow “Tweeters” for the 3 rd Annual Sage Summit Tweet-up! Drinks and light snacks included – Day: Tuesday, July 23 rd – Time: 6:30 p.m. – 7:30 p.m. – Location: National Pastime