1. Use of Technology To Enhance Your Club Simon Date

2. Introduction Simon Date

3. 3 Hollywood Video adidas Apple, Inc USSF C-License NSCAA Adv. National Dir. Of Coaching Club President College & Pro. MARKETING BACKGROUNDSOCCER BACKGROUND SIMON DATE INTRODUCTION – WHO AM I?

4. Technology What is it and how will it help my club?

5. 5 WHAT DOES TECHNOLOGY MEAN TO YOU? QUESTION:

6. 6 Twitter, Instagram, Facebook, MySpace (yes, remember that!), Tumblr, YouTube, Vimeo, College Humor, Blogspot. Would include Podcasting here. SOCIAL MEDIAVIDEO Kiva, InvestedIn, Peerbackers, IndieGoGo, Start Some Good, Kickstarter, Rocket Hub CROWD FUNDING Technology – What Is It?

7. 7 SOCIAL MEDIA Technology – SOCIAL MEDIA

8. 8 Which one will use you? THERE IS SO MUCH CHOICE WHEN IT COMES TO SOCIAL MEDIA TECHNOLOGY – SOCIAL MEDIA

9. 9 2,667 tweets to date 344 followers (up approx. 50 at FWR) 203 following But it’s not just about qty… @ORYouthSoccer TECHNOLOGY – SOCIAL MEDIA (we’ll use Twitter)

10. 1010 Are you targeting your administration? Are you targeting your parents? Are you targeting your players? Are you targeting all of the above? STEP ONE: KNOW YOUR AUDIENCE TECHNOLOGY – SOCIAL MEDIA

11. 1 Your audience will dictate how you use your social media vehicles. Content is viewable by everyone, anytime, anywhere. Content is instant, and effective STEP TWO: HOW TO USE IT TECHNOLOGY – SOCIAL MEDIA

12. 1212 13 Year old players will differ from 47 year old parents STEP THREE: PROVIDE RELEVENT CONTENT TECHNOLOGY – SOCIAL MEDIA

13. 1313 Criticize other groups/competition Don’t post anything you would erase Keep it ONLY for your organization. Not personal. Follow the Golden Rule STEP TWO: HOW NOT TO USE IT TECHNOLOGY – SOCIAL MEDIA

14. 1414

15. 1515 Retweet/like what they post. Converse with users Be anonymous Share their excitement for the sport, and your organization. BE COOLER THAN THE COMPETITION! Have an alias… STEP THREE: ENGAGE YOUR AUDIENCE TECHNOLOGY – SOCIAL MEDIA

16. 1616 Which one will use you? Welcome to @OYSAVINNY a.k.a Vinny Van Go TECHNOLOGY – SOCIAL MEDIA

17. 1717 Vinny is a character within OYSA that gives us a little edgier feel. He gets to say what we can’t. You always have that one distant cousin you only see at weddings…well, that’s Vinny. He engages the other organizations in twitter wars. He never loses! @OYSAVinny TECHNOLOGY – SOCIAL MEDIA

18. 1818 VIDEO Technology – VIDEO

19. 1919 Which one will use you? LIKE WITH SOCIAL MEDIA, THE CHOICES ARE ENDLESS TECHNOLOGY – VIDEO

20. 2020 16 videos to date 16 likes (all from FWR) It’s only as good as the content you put out there. Oregon Youth Soccer Channel TECHNOLOGY – VIDEO (we’ll use Vimeo)

21. 2121 Trust your players and coaches to provide content Go Pros are so simple to use, as are mobile devices STEP ONE: IT’S SO EASY TECHNOLOGY – Go Pro

22. 2 At the Far West Regional we gave Westside U16 girls a Go Pro camera for the night. We told them we didn’t want soccer footage. We told them they were in charge of content. And let them go… STEP ONE: WESTSIDE PROJECT TECHNOLOGY – Go Pro

23. 2323 But the results with everything combined gave us two hours of fascinating insight into the downtime at a tournament. And we got a great movie out of it. STEP ONE: WESTSIDE PROJECT TECHNOLOGY – Go Pro

24. 2424 We were also able to see what content was popular and what wasn’t. By tagging the girls in the video, on Twitter, we were able to see what they reacted to. It is to date, our most watched video, largely due to sharing STEP ONE: WESTSIDE PROJECT TECHNOLOGY – Go Pro

25. 2525 Oregon Youth Soccer Channel – Stats from video TECHNOLOGY – VIDEO (we’ll use Vimeo)

26. 2626 STEP ONE: MAKE A QUALITY PRESENTATION TECHNOLOGY – VIDEO We use Final Cut Pro, Garage Band, iMovie, and QuickTime Pro

27. 2727 If no-one watches, your video is useless Use social media to get the word out Make the resolution work for mobile devices STEP TWO: TELL PEOPLE ABOUT IT TECHNOLOGY – VIDEO

28. 2828 13 Year old players will differ from 47 year old parents Which would you want to watch? STEP THREE: PROVIDE RELEVENT CONTENT TECHNOLOGY – VIDEO

29. 2929 Deliver weekly training sessions for coaches Weekly session on attacking through wide play or defending STEP THREE: USE IT AS A RESOURCE! TECHNOLOGY – VIDEO

30. 3030 Use it as a training tool for coaching review This is popular in the licensing courses now STEP THREE: USE IT AS A RESOURCE! TECHNOLOGY – VIDEO

31. 3131 Use it for game review with your older kids! Very popular among high school coaches STEP THREE: USE IT AS A RESOURCE! TECHNOLOGY – VIDEO

32. 3232 Use it for highlight reels and recruiting tools! College bound athletes, and year end parties STEP THREE: USE IT AS A RESOURCE! TECHNOLOGY – VIDEO

33. 3 CROWD FUNDING Technology – CROWD FUNDING

34. 3434 Which one will use you? CROWD FUNDING IS A WAY TO GET BIG $$$ FROM SMALL DONATIONS TECHNOLOGY – CROWD FUNDING

35. 3535 You set a goal for your project You tell people about it They donate You get funded It’s a simple concept TECHNOLOGY – CROWD FUNDING (we’ll use Kickstarter)

36. 3636 We needed a turf field. It’s an alternate/supplement to grant writing. Example: TECHNOLOGY – ST HELENS HIGH SCHOOL July 7 th, 2015

37. 3737 OTHER IDEAS TO ENHANCE YOUR CLUB Technology – OTHER IDEAS

38. 3838 Which one will use you? TECHNOLOGY – PODCASTING Audio diary of your club Guest speakers Interviews Game reviews and hot topics

39. 3939 Which one will use you? TECHNOLOGY – ACADEMY SOCCER COACH Lets you plan your sessions Professional design Mobile compatible Electronic delivery

40. 4040 Which one will use you? TECHNOLOGY – MICOACH Tracks players movement Gives a breakdown of their performance Highlights areas they need to work on

41. 4141 Which one will use you? TECHNOLOGY – iSOCCER Sets individual challenges for the players Each player has their own goals Accountability

42. 4242 Know your audience. Who will interact with it. Is it easy to use? VIDEOCROWD SOURCING SOCIAL MEDIA 1 2 3 TECHNOLOGY SUMMARY

43. 4343 Kids love technology Don’t be afraid to fail We play with a ball, not phones! FAIL REMEMBER THE GAME OTHER APPS 4 5 6 TECHNOLOGY SUMMARY

44. THANK YOU SIMON DATE Marketing & Communications Manager for Oregon Youth Soccer o. 503.626.4625 x236 c. 503.957.3523