2. 1 Landon Hill, East Tennessee Chapter Chris Mikaelian, Boston Chapter Nick Traboulay, CFCM,Orange County Chapter Michael Shingledecker, Battlefield-Dulles Chapter Megan Keating, NCMA Sunday, July 27 10:30am-11:15am, 11:15am-12:00pm Chapter Web Pages and Social Media: What Does Your Chapter Need?

3. 2 Why Social Media? Strengthen your community – means to always stay connected & updated Start Conversations – open line of communication Attract/Retain Interest – reach more target members Humanize Your Brand – show who is behind your chapter

4. 3 The Value of Networking

5. 4 NCMA’s Social Media Platforms Facebook – show & tell Twitter – real time updates LinkedIn – professional contacts Instagram – photo sharing YouTube – video sharing Flickr – photo downloads

6. 5 NCMA’s Social Media Platforms Facebook (3,000 likes) Twitter (2,400 followers) LinkedIn (14,800 members) Instagram NEW! YouTube (6,800 views) Flickr (3,300 photos)

7. 6 Where are NCMA Members?

8. 7 What’s Working Use of Graphics Sharing articles Highlighting members Utilizing hashtags Stay active/stick with a strategy

9. 8 Without Graphics vs. With Graphics

10. 9 How Can NCMA Help? Promote events Highlight chapter activity Provide images for use Suggested content per month

11. 10 How Can NCMA Help?

12. 11 Frequency of Social Media Usage

13. 12 Observations Facebook Page vs. Group Twitter is a good platform for networking with other businesses involved with Government contracting –#govcon is the key to discovering and connecting People love pictures! Keep your “handle” consistent across all sites Ask questions in your posts to “engage” your audience

14. 13 Decide On Your Content Different topics for different reasons –Upcoming chapter events Registration link –Current/past chapter events Pictures Quotes from speaker –Promote NCMA HQ initiatives CMLDP –Sharing and linking others’ content Changes in the FAR Consider a content aggregator

15. 14 Working Efficiently with Social Media Using a service that puts all your social media assets in one place saves you time! –Write once, post everywhere (including other organization’s sites) –Schedule multiple posts at one time –Monitor others’ posts by user, keyword, search term –See stats on how well things are working –Inexpensive We use HootSuite but there are others

16. 15 HootSuite Dashboard

17. 16 HootSuite Dashboard

18. 17 HootSuite Dashboard

19. 18 Creating A Post In HootSuite

20. 19 Creating A Post In HootSuite

21. 20 Questions? Michael Shingledecker michael@shingledecker.com Megan Keating mkeating@ncmahq.org 571-382-1133