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Published byLilian Hall Modified over 9 years ago
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SELLING IN THE 21 ST CENTURY
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PAUL FOH
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The 21 st century work place will be Known by the 3Cs: ACCELERATED CHANGE, OVERWHELMING COMPLEXITIES, AND TREMENDOUS COMPETITION
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WHAT IS SELLING? The process of persuading, influencing and convincing someone to your point of view and exchange money for value in the process.
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WHY DO PEOPLE BUY? To solve problems Convenience Prestige/ Aspirational Lower prices Fad Referral Reciprocity
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KNOW YOUR PRODUCTS BENEFITS FEATURES
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KNOW YOUR TARGET CUSTOMER NEEDS WANTS VACUM
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THE 21 ST CENTURY CUSTOMER
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PRODUCT PASSION
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The Communication Process source encoding channel decoding receiver SALES COMMUNICATION
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IF YOUR TARGET CUSTOMER DOES NOT BUY OR UNDERSTAND YOUR MESSAGE WHO IS AT FAULT?
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THE SALES PROCESS
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PROSPECTING Your prospect are those that ‘CAN’ become your customer.
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PRESENTING This is the stage of the selling process where communicate and present your product before the prospect
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STILL ON PRESENTING This is the stage where you present your business opportunity to them either one on one or a seminar. There is a direct relationship between your number of prospect and the number of presentation. If you talk to 10 prospect and 3 come for your presentation you have a ratio of 10:3 In presentation.
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CLOSING THE SALE This where you ask for the: order, account deposit
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FOLLOW UP 48% OF SALES PEOPLE NEVER FOLLOW UP WITH A PROSPECT
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LAWS OF INTERNET SALES
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1. LIKING Make us your friend before we can buy from you.
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2. RECIPROCITY Do for us what you want us to do for you.
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3. SOCIAL PROOF
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4. CONSISTENCY Can you be trusted
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5. AUTHORITY FIGURE
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