1. The Volunteer to Donor Circle COVA Annual Conference Tuesday – March 23, 2010

2. Understanding Volunteers  Best Recruiters  Walking Encyclopedias  “Live” Billboards and Radio Commercials  Cheerleaders  Passionate – Have great stories to tell!  Dedicated  Multi Task Oriented  Resource Driven

3. Why should you cultivate donors to become volunteers?  Philanthropic people will give  Both time and money  Treat both groups as one in the same  Volunteers should give $$ and donors should give their time  Money follows volunteers  Matching gifts  Make available options to give / support

4. Top Ten Reasons to Cultivate Volunteers into Donors  They are already in your midst  Committee members  Board members  Regulars  Recent event/project  Volunteers know you – all about you! (we’ll the organization)  Strongly connected by already giving their time  No “make the case” is needed

5.  Volunteers understand the organization  Services and programs  Budgets  Volunteers are selective (or picky)  Work needs to have impact  Be honest and transparent - or the $$ will walk  Never to late  To ask volunteers to donate  Should be a regular practice  Use Social Media  Tell the stories  Imagine the reach – spread the message

6.  Volunteers can tell “your” story differently  Personal connections  Giving $$ to people not to the organization  Now more than EVER!  Reach inside your “box”  Implement a fund development plan – focused on organization’s volunteers  More likely to give – really, they are!  Ask them!  Make it easy to give you $$  Over 65% of individuals who donate time will ALSO donate MONEY – to the SAME organization! http://blogs.volunteermatch.org/engagingvolunteers/2009/12/03 http://blogs.volunteermatch.org/engagingvolunteers/2009/12/03http://blogs.volunteermatch.org/engagingvolunteers/2009/12/03

7. And the Winner is!  Volunteers WILL donate!  On average – 10 times more $$ www.jffixler.com

8. Ways to Engage Volunteers to Become Donors  Fundraising events  Bidder numbers, silent auction participant  Name your organization as benefactor  Let the volunteer group do the event for you!  Give options  Create ongoing opportunities  Various levels

9. Remember! Volunteers don’t or won’t give simply because they weren’t asked to do so! Did you remember to ask? Don’t assume volunteers don’t have capacity to give

10. Questions/Comments/ Discussion Vic McCarty vamccarty@hog.org Director of Development Hemophilia of Georgia www.hog.org 770-518-8272 ext. 213