1. Great enactus projects under the new criterion

2. Enactus project process
SEE OPPORTUNITY
ENABLE PROGRESS
TAKE ACTION

3. PREVIOUS JUDGING CRITERION
Considering the relevant economic, social and environmental factors, which Enactus team most effectively empowered people in need by applying business and economic concepts and an entrepreneurial approach to improve their quality of life and standard of living?

4. REVISED JUDGING CRITERION
Which Enactus team most effectively used entrepreneurial action to empower people to improve their livelihoods in an economically, socially and environmentally sustainable way?

5. Result of an effort to create a better impact framework
REVISED JUDGING CRITERION
Fewer words!
Was 37! Now 23!
(We counted)
Different words!
Same spirit.
Not exactly the same.
Result of an effort to create a better impact framework
Better fits the Enactus Project Process

6. Enactus project process
Livelihood Assets
SEE OPPORTUNITY
Livelihood Outcomes
ENABLE PROGRESS
Livelihood Strategies
TAKE ACTION

7. REVISED JUDGING CRITERION
Let’s break it down…

8. REVISED JUDGING CRITERION
Which Enactus team most effectively used entrepreneurial action to empower people to improve their livelihoods in an economically, socially and environmentally sustainable way?

9. REVISED JUDGING CRITERION
Which Enactus team most effectively used entrepreneurial action to empower people to improve their livelihoods in an economically, socially and environmentally sustainable way?

10. What is entrepreneurial action?

11. What is entrepreneurial action?
Taking the opportunity to use sustainable business and sound economic practices to develop innovative business models based on risk, commitment and a willingness to follow through

12. What is entrepreneurial action?
Not necessarily to do with creating entrepreneurial ventures Instead refers to the manner in which projects are developed and delivered

13. What is entrepreneurial action?
Entrepreneurial action should result in the demonstration of creativity, innovation and an entrepreneurial culture through the team’s efforts Should demonstrate ‘the positive power of business’

14. What is entrepreneurial action?
Example: Germany
Coca-Cola Video (Germany)

16. REVISED JUDGING CRITERION
Which Enactus team most effectively used entrepreneurial action to empower people to improve their livelihoods in an economically, socially and environmentally sustainable way?

17. REVISED JUDGING CRITERION
Which Enactus team most effectively used entrepreneurial action to empower people to improve their livelihoods in an economically, socially and environmentally sustainable way?

18. REVISED JUDGING CRITERION
Which Enactus team most effectively used entrepreneurial action to empower people to improve their livelihoods in an economically, socially and environmentally sustainable way?

19. How are people empowered?

20. HOW ARE PEOPLE EMPOWERED?
Empowerment happens when project beneficiaries take skills/knowledge they learned during the initial stages of a project and implement those skills/knowledge in their lives Project has not created dependence

21. HOW ARE PEOPLE EMPOWERED?
Direct empowerment requires communication, understanding and challenging long-standing assumptions about what outcomes people need

22. HOW ARE PEOPLE EMPOWERED?
Collaborative approach is key. Project beneficiaries should be an active part of all stages of project design and execution (This cannot happen in team meetings alone) Incorporate solutions for long-term empowerment into project design

23. A NOTE ABOUT EMPOWERMENT AND SUSTAINABILITY:
People utilize the knowledge and skills they learned Not simply giving someone an asset or desired outcome, but empowering and teaching them strategies to obtain it themselves

24. HOW ARE PEOPLE EMPOWERED?
Example: China
*Spring Back Maybe

26. REVISED JUDGING CRITERION
Which Enactus team most effectively used entrepreneurial action to empower people to improve their livelihoods in an economically, socially and environmentally sustainable way?

27. REVISED JUDGING CRITERION
Which Enactus team most effectively used entrepreneurial action to empower people to improve their livelihoods in an economically, socially and environmentally sustainable way?

28. REVISED JUDGING CRITERION
Which Enactus team most effectively used entrepreneurial action to empower people to improve their livelihoods in an economically, socially and environmentally sustainable way?

29. What are livelihoods? ?

30. What are livelihoods?
The means and activities involved in sustaining an individual’s life. Livelihoods are fueled by what are known as livelihood assets. Five categories: Financial, Social, Natural, Physical, and Human Biggest change in criterion.

31. What are Livelihoods?
A livelihood is the means and activities involved in sustaining an individual’s life Livelihoods are fueled by livelihood assets

32. Understanding Livelihood assets
Every individual and community has access to at least one form of livelihood asset Livelihood assets are the capital involved in obtaining desired outcomes

33. Understanding Livelihood assets
What do these asset categories look like?

34. ASSET CATEGORIES SOCIAL PHYSICAL FINANCIAL NATURAL HUMAN Employment
Income
Stocks, savings, etc.
Access to financial services
NATURAL
HUMAN

35. ASSET CATEGORIES FINANCIAL SOCIAL PHYSICAL NATURAL HUMAN
Natural resources – air, water, etc.
Waste management
Biodiversity
NATURAL
HUMAN

36. ASSET CATEGORIES FINANCIAL SOCIAL PHYSICAL NATURAL HUMAN Community
Networking
Relationships
Trust
HUMAN

37. ASSET CATEGORIES FINANCIAL SOCIAL PHYSICAL NATURAL HUMAN Skills
Knowledge
Ability
Education
NATURAL
HUMAN

38. ASSET CATEGORIES FINANCIAL SOCIAL PHYSICAL NATURAL HUMAN
Infrastructure
Shelter
Transportation
Access to consumer goods
Clean energy

39. REVISED JUDGING CRITERION
Which Enactus team most effectively used entrepreneurial action to empower people to improve their livelihoods in an economically, socially and environmentally sustainable way?

40. REVISED JUDGING CRITERION
Which Enactus team most effectively used entrepreneurial action to empower people to improve their livelihoods in an economically, socially and environmentally sustainable way?

41. REVISED JUDGING CRITERION
Which Enactus team most effectively used entrepreneurial action to empower people to improve their livelihoods in an economically, socially and environmentally sustainable way?

42. What makes an enactus project economically, socially and environmentally sustainable?

43. What makes an enactus project economically, socially and environmentally sustainable?
The inclusion of the triple bottom line is meant to ensure each project is truly sustainable. All areas must be duly considered, although one or two may have greater relevance

44. What makes an enactus project economically, socially and environmentally sustainable?
When relevant, each area should be addressed in an integrated manner, rather than as separate activities. Example: Ensuring a project goes paperless as opposed to having a tree planting day to offset a project’s impact.

45. Example: United States
What makes an enactus project economically, socially and environmentally sustainable?
Example: United States

47. REVISED JUDGING CRITERION
Which Enactus team most effectively used entrepreneurial action to empower people to improve their livelihoods in an economically, socially and environmentally sustainable way?

48. REVISED JUDGING CRITERION
Which Enactus team most effectively used entrepreneurial action to empower people to improve their livelihoods in an economically, socially and environmentally sustainable way?

49. Great enactus projects under the new criterion

50. Enactus project process
Livelihood Assets
SEE OPPORTUNITY
Livelihood Outcomes
ENABLE PROGRESS
Livelihood Strategies
TAKE ACTION

51. Enactus project process
Livelihood Assets
SEE OPPORTUNITY
Livelihood Strategies
TAKE ACTION
Livelihood Outcomes
ENABLE PROGRESS

52. Seeing opportunity
This can be broken down into two areas that we are already familiar with 1.) Project Ideation 2.)Needs Assessment

53. Seeing opportunity
This can be broken down into two areas that we are already familiar with 1.) Project Ideation 2.)Needs Assessment

54. Seeing opportunity – Project ideation
Historically, Enactus teams in Canada have struggled in this area. All too often, project ideation and needs assessments happen within the confines of a classroom during team meetings

55. Seeing opportunity – project ideation
Approaching any problem in this manner limits the solution to the capabilities and imaginations of the people engaged Additionally, there is no way to ensure the proposed solution is appropriate until after it is implemented.

56. Where do enactus projects come from?

57. Seeing opportunity – project ideation
More often than not, great project opportunities are brought to Enactus teams by others: - School Administration - BAB Members - Like-minded community organizations

58. Seeing opportunity – project ideation
Project Dago – University President City Thrive – Dean InStill Life – Community Connection Project Stitch – Community Connection

59. Seeing opportunity – project ideation
Improving relationships with administration:
Find excuses for facetime
Program Manger Visits
Showcases
BAB / Project Advice
Align team mission with your school’s

60. Seeing opportunity – project ideation
Improving relationships with you community:
Ensure a marketing presence beyond your campus
Search community postings for opportunities for your team to volunteer
(Wear your Enactus shirts!)

61. Seeing opportunity – project ideation
Improving relationships with you community:
Meet with like-minded community organizations to gain their perspective on issues important to your team
Run a campaign which gages community perspectives on local challenges

62. Seeing opportunity – project ideation
Additionally, it is important to stay informed on what’s happening in your community
Read the news and listen to call-in shows on community issues
Attend networking events
Have team members sit on relevant boards

63. Seeing opportunity – project ideation
But… should we wait for projects to come to us?
No.

64. #SEEOPPORTUNITY

65. Hold an innovation challenge around a particular problem
GO GET YOUR PROJECTS!
Hold an innovation challenge around a particular problem
Group new and experienced volunteers together
Use it as a recruitment tool
Get faculty and community involved as judges or mentors
Provide a platform to showcase and compare ideas.

66. Enactus project process
Livelihood Assets
SEE OPPORTUNITY
Livelihood Strategies
TAKE ACTION
Livelihood Outcomes
ENABLE PROGRESS

67. Seeing opportunity
This can be broken down into two areas that we are already familiar with 1.) Project Ideation 2.)Needs Assessment

68. Seeing opportunity
This can be broken down into two areas that we are already familiar with 1.) Project Ideation 2.)Needs Assessment

69. See opportunity – needs assessment
Building your project team
Once you have an idea of the problem you want to address, it’s time to surround yourself with the proper people
Diversity is important
Don’t forget about faculty!

70. See opportunity – needs assessment
Building your project team
As an example, suppose your team is in talks with the chief of a particular aboriginal reserve, who is looking to address the following issues:
Financial Literacy
Unemployment
Women’s Empowerment
Poor Living Conditions

71. See opportunity – needs assessment
Who should be on our project team? ?

72. What is a needs assessment?
Once the team is formed, it’s time for the team to begin a needs assessment This should lead to a unbiased and comprehensive understanding of the issues and the demographics affected

73. What is a needs assessment?
A needs assessment is a process for identifying the gaps between an individual or community’s current conditions and their desired outcomes

74. Why do I need to perform one?
Understanding the larger context of your target audience leads to a more sustainable project Needs assessments empower target audience members by giving them a voice and a stake in their own outcome

75. Why do I need to perform one?
You need to benchmark where you start in order to measure how far you’ve come.

76. Sustainable livelihoods line: any asset
Many Teams Will Report This As Their Results
Ending Point

77. Sustainable livelihoods line: any asset
Improvement
Starting Point #1
Starting Point #2
Improvement
Ending Point

78. Basic needs assessment steps:
Determine the people you want to empower (ideation)
Develop a plan for assessing livelihoods and desired outcomes
Conduct the assessment with the target audience
Analyze the results

79. Bottlepreneur Video
Preston (hopefully) helping with this.

81. Who should I include in the assessment process?
Target audience members
Key Enactus team members
Community leaders
Businesses involved in the project
Others who are knowledgeable about the community
Do we need this slide?

82. Who should I include in the assessment process?
In Project Bottlepreneur
Recycling Depots
Bottle Collectors
Local Businesses
Local Residents
Do we need this slide?

83. HOW DO I START A NEEDS ASSESSMENT?
Begin by doing a high-level examination of the sustainability context: Economic, social and environmental concerns or trends relevant to the target audience of the project Utilize existing census data, surveys and other local reports

84. THINGS TO CONSIDER ENVIRONMENTAL ECONOMIC SOCIAL Climate and landscape
Actual or potential disease, pollution or natural disasters
Waste management
Infrastructure and raw materials available
SOCIAL
ECONOMIC
Undefined vs Defined?
Seasonality of prices, production and employment
Industries or major sources of employment in the area
Average income
Unemployment rate
Unemployment causes
Demographic data
Population trends
Access to affordable education
Health-related issues and trends
Role of the government
History of conflict or discrimination
Cultural norms and practices
Other organizations doing development work within the community

85. THINGS TO CONSIDER ENVIRONMENTAL ECONOMIC SOCIAL
Curbside recycling program only biweekly and does not take glass.
Damaging the environment as a result
Will this be improved soon?
SOCIAL
ECONOMIC
Take out animations here
Dumpster diving is not efficient,
Those participating in it cannot be making as much money as they could be
Bottle collectors are viewed poorly by society
Have a poor work-life balance
Dumpster diving seems dangerous

86. Understanding Livelihood assets & livelihood Strategies
Now that you understand the types of questions you want to ask, meet with the relevant audiences to learn more about current livelihood assets and livelihood strategies

87. Understanding Livelihood assets & livelihood Strategies
Hold on. What’s a livelihood strategy? Basically, it’s any activity undertaken by an individual to increase one or more of their livelihood assets.

88. Understanding Livelihood assets & livelihood Strategies
Livelihood Strategy: Working at Enactus Assets Affected: -Financial: Making money -Social: Expanding my network -Human: Increased knowledge and experience

89. Understanding Livelihood assets & livelihood Strategies
The project itself is not the livelihood strategy. During the needs assessment, we gain an understanding of current strategies being used, and then develop project to positively affect them.

90. Understanding Livelihood assets & livelihood Strategies
How do we find out the information we need:
Interviews
Focus groups
Public forums
Direct observation

91. BOTTLEPRENEUR NEEDS ASSESSMENT
SOCIAL
PHYSICAL
FINANCIAL
Making $4 an hour.
NATURAL
HUMAN
UPDATE FOR BOTTLEPRENEUR NEEDS ASSESSMENT

92. BOTTLEPRENEUR NEEDS ASSESSMENT
ASSET CATEGORIES
BOTTLEPRENEUR NEEDS ASSESSMENT
FINANCIAL
SOCIAL
PHYSICAL
Poor recycling program leads to unnecessary waste.
NATURAL
HUMAN

93. BOTTLEPRENEUR NEEDS ASSESSMENT
ASSET CATEGORIES
BOTTLEPRENEUR NEEDS ASSESSMENT
FINANCIAL
SOCIAL
PHYSICAL
NATURAL
Bottle collectors have poor reputation in the community
Social outcasts
HUMAN

94. BOTTLEPRENEUR NEEDS ASSESSMENT
ASSET CATEGORIES
BOTTLEPRENEUR NEEDS ASSESSMENT
FINANCIAL
SOCIAL
PHYSICAL
Lack business knowledge to innovate different practices
Low financial literacy
NATURAL
HUMAN

95. BOTTLEPRENEUR NEEDS ASSESSMENT
ASSET CATEGORIES
BOTTLEPRENEUR NEEDS ASSESSMENT
FINANCIAL
SOCIAL
PHYSICAL
NATURAL
HUMAN
Collection carts currently used are not built for the job.
No safety equipment

96. Seeing opportunity – Needs assessment
But… Is there a tool that I can use to assist me in my needs assessment?
Yes.

97. #SEEOPPORTUNITY

98. Use the needs assessment form
This is four page document will help guide your team through its needs assessment
It is located in the appendix of the Enactus Team Handbook
It looks like this:

100. Seeing opportunity
This can be broken down into two areas that we are already familiar with 1.) Project Ideation 2.)Needs Assessment

101. Seeing opportunity
This can be broken down into two areas that we are already familiar with 1.) Project Ideation 2.)Needs Assessment

102. Enactus project process
Livelihood Assets
SEE OPPORTUNITY
Livelihood Strategies
TAKE ACTION
Livelihood Outcomes
ENABLE PROGRESS

103. Enactus project process
Livelihood Assets
SEE OPPORTUNITY
Livelihood Outcomes
ENABLE PROGRESS
Livelihood Strategies
TAKE ACTION

104. Taking action
Now that you understand where the project beneficiary’s livelihood assets currently stand, it’s time to take action. This is the ‘how’ of bridging the gap between their current situation and their desired situation.

105. Taking action
This can be broken down into two areas that we are already familiar with 1.) Project Creation 2.)Project Implementation

106. Taking action
This can be broken down into two areas that we are already familiar with 1.) Project Creation 2.)Project Implementation

107. Taking action – project creation
In Canada, teams have clearly demonstrated they are more comfortable with certain project types than others. While many of these are great initiatives, we should not be limiting ourselves to what we’re comfortable with.

108. Taking action – project creation
But… is there a project type that, while not common in Canada, has seen great success on the world stage? Yes.

109. #SEEOPPORTUNITY

110. Social enterprises
A social enterprise is an organization that applies commercial strategies to maximize improvements in human and environmental well being, rather than maximizing profits for external shareholders.

111. Social enterprises
A social enterprise is an organization that applies commercial strategies to maximize improvements in human and environmental well being, rather than maximizing profits for external shareholders.

112. Social enterprises
What do these look like? Germany – 2013 World Cup Champion Accelerated the growth of an existing social enterprise which allowed individuals in developing villages to make a living sell One Dollar glasses

113. Social enterprises
What do these look like? USA – 2012 World Cup Champion Created a mattress recycling business which acted as a transition program for previously incarcerated individuals.

114. Social enterprises
What do these look like? Canada– 2008 World Cup Champion Brought sustainability to a pottery business which provided employment to individuals suffering from muscular dystrophy

115. Taking action
This can be broken down into two areas that we are already familiar with 1.) Project Creation 2.)Project Implementation

116. Taking action
This can be broken down into two areas that we are already familiar with 1.) Project Creation 2.)Project Implementation

117. Taking action – project implementation
Starting a new initiative can be daunting, especially if your team is trying something new. The fear of failure often ends up holding teams back.

118. Taking action – project implementation
“If you haven’t failed, you haven’t challenged yourself enough.” -Preston Aitken, World Cup Champion

119. Taking action – project implementation
Many of the most successful Enactus projects have started working with just one person. This allows for prototyping and testing on a small scale to figure out what works and what doesn’t.

120. Taking action – project implementation
Prototyping is not about getting it right the first time. In fact, it’s the opposite! The best prototypes will change over time. Your team could even prototype two or three ideas at once to test multiple aspects of possible solutions.

121. Taking action – project implementation
Examples: Project Bottlepreneur began with just one bottlepreneur.

122. Taking action – project implementation
Examples: The Enactus team in China who created mushroom fertilizer out of coffee grounds tested many variations of their product before expansion.

123. Taking action – project implementation
Examples: Springback Recycling started with taking apart just one mattress. And the students brought the business to a sustainable level before employing any project beneficiaries.

124. Taking action – project implementation
Adapt -
Prototype
Test
Expand +

125. Taking action – project implementation
But… do we stop measuring, innovating and adapting our projects once we expand? Of course not. No opportunity alert. Sry.

126. Taking action – project implementation
How did Project Bottlepreneur take action?
Started with one Bottlepreneur
Started with ~10 streets
Identified problems, ensured it was a better solution, then looked to expand

127. Enactus project process
Livelihood Assets
SEE OPPORTUNITY
Livelihood Strategies
TAKE ACTION
Livelihood Outcomes
ENABLE PROGRESS

128. Enactus project process
Livelihood Assets
SEE OPPORTUNITY
Livelihood Strategies
TAKE ACTION
Livelihood Outcomes
ENABLE PROGRESS

129. Enabling progress – measuring outcomes
Measuring the outcomes of any initiative is critical to determining its success. Given that your project approach was created to enhance certain livelihood assets, this step should be fairly straight forward.

130. Enabling progress – measuring outcomes
Understanding what an outcome is and what it is not is obviously crucial to understanding your projects success accurately.

131. Enabling progress – measuring outcomes
Outputs
Direct product of project activities
Measured in terms of volume or work accomplished
Examples: revenue increase, tons of waste diverted, or people with access to education
Outcomes
Benefits or changes for target audience
Influenced by the project’s outputs
Examples: empowerment, changes in behavior, growth in knowledge, condition or status
Reporting outcomes must involve quantifiable metrics

132. Direct vs. indirect impact
Individuals the team worked with directly
Skills and knowledge learned is implemented in their lives
Requires team to follow-up with target audience
Indirect Impact
Individuals who interact with the project but the team did not work directly with them

133. Direct vs. indirect impact
Example: A team works with two local coffee shop owners to improve their business model, increase sales and make it possible hire five more people Direct Impact: 2 people (the owners the team worked with directly) Indirect impact: 5 people (additional employees)

134. BOTTLEPRENEUR OUTCOMES
SOCIAL
PHYSICAL
FINANCIAL
Increased average income to 2x min wage
NATURAL
HUMAN

135. BOTTLEPRENEUR OUTCOMES
ASSET CATEGORIES
BOTTLEPRENEUR OUTCOMES
FINANCIAL
SOCIAL
PHYSICAL
Fewer recyclables reaching landfill
NATURAL
HUMAN

136. ASSET CATEGORIES FINANCIAL SOCIAL PHYSICAL NATURAL HUMAN
Bottlepreneurs feel they are a valued member of community
Degrading act of ‘dumpster diving’ no longer required
HUMAN

137. BOTTLEPRENEUR OUTCOMES
ASSET CATEGORIES
BOTTLEPRENEUR OUTCOMES
Bottlepreneurs taught skills in customer service, logistics, and other areas of business
Increased financial literacy
FINANCIAL
SOCIAL
PHYSICAL
NATURAL
HUMAN

138. BOTTLEPRENEUR OUTCOMES
ASSET CATEGORIES
BOTTLEPRENEUR OUTCOMES
FINANCIAL
SOCIAL
PHYSICAL
NATURAL
HUMAN
Introduction of safety equipment
Creation of better equipped collection carts

139. Enabling progress– measuring outcomes
But… are there any metrics in particular that would be beneficial for us to measure, if at all possible? Yes.

140. #SEEOPPORTUNITY

141. Understand project reporting
Last year we introduced a new reporting system which was designed to better aggregate our data. This has been hugely helpful in understanding our true impact and to identify partnership opportunities with potential donors.

142. Understand project reporting
This year’s reporting templates will be release within the next month. All project managers should understand what metrics they will be asked to report on at the end of the year.

143. Understand project reporting
This has two clear benefits:
Not playing catch-up when the time for reporting does come along
Identifying areas to measure which your team may not have thought of.

144. Enactus project process
Livelihood Assets
SEE OPPORTUNITY
Livelihood Strategies
TAKE ACTION
Livelihood Outcomes
ENABLE PROGRESS

145. Enactus project process
Livelihood Assets
SEE OPPORTUNITY
Livelihood Strategies
TAKE ACTION
Livelihood Outcomes
ENABLE PROGRESS

146. Judging process: Individual Team Evaluation Form
Assess the team’s effectiveness in:
Seeing Opportunity
Conducting a thorough needs assessment with the target audience
Taking Action
Using entrepreneurial action
Enabling Progress
Measuring and reporting direct and indirect outcomes
Empowering people
Improving livelihoods in an economically socially and environmentally sustainable way
Samples of the Individual Team Evaluation Form and Cumulative Evaluation Form are available in the Enactus Team Handbook

147. Activity – you be the judge!
2014 Enactus United States National Runner-Up Enactus Heritage University

149. Revised Judging Criterion: Conducting a Needs Assessment