1. Loud Demo Mesfin Kalle Arte m Rém y 23/09/2010 Business plan

2. Our mission Costumer problem : Record companies use a lot of time : Band Have to wait lot of time before having answer Are not sure to be listened €€ Money €€  To go throw incoming sound samples from bands  Answering to phone calls/emails.

3. Strategic intent  We want to be the first company to sell it’s kind of tool in Finland.  We want to help new band to get to be known.  We want to record label save money but also create a value, so we can make money with our tool.

4. Product/Service concept By using our service, the sound samples/emails are received only from the bands, which fits the certain criteria Criteria are defined as "filters" in our service. Record labels can choose the filters from our service. Saving time Saving money Who pays for what and why ? Record label The amount of phone calls/emails to record labels is also reduced. Making money Create value

5. Market Research Market size: Finland: – ca. 200 Record Labels - ca. 1000 Artist/ Bands Europe: – ca. 8000 Record Labels - ca. 10000 Artist/Bands

6. Market Research Potential Market: -In Finland ca. 30 % -In Europe ca. 40 % -SurveySurvey

7. Competitors http://soundcloud.com/ Our advantages : More focused on the music industry -Real tool for professional -Create a value for record labels and bands Customers : bands and fans  May 2010 = 1’000’000 subscribers Create a platform where bands can share their tracks with their fans and get feedbacks from them ( Comments, I like …) Possibility to share the tracks on Facebook, MySpace, Tweet … The lay out is very good, very clear, indeed when you are on this web site you want to use it.

8. Pricing Record labels 3 weeks for free with limited accessibility Then 50 € per month for unlimited accessibility Different account in the same company  Monthly fee as well for all the “Sub account” Medium/Small size record labels

9. Bands If a record label decide to produce them, they have to pay something (Fee, percentage of their sales …) or Price for every tracks/demo or Can pay to be sure to have a professional feedback Pricing

10. Advertising Record labels’ home pages MySpace, Facebook … Music event LoudEvent, LoudScope Sending E-mail to all the band in the database

11. Risks analyze Market Risks Actions Sales fail Create better marketing Modify the application based on given feedback. Not be able to sale our product to the Small/medium size Create a great value for these record labels

12. Risks analyze Users OverflowMonitor application activity Technology Risks Actions

13. Risks analyze Lack of technical skills and business Ask help to professional / teacher Learn more about our need Competence Risks Actions

14. Testing plan Gruop/Profil# of personsGoal of contact How (intervie w, survey... ) Ready by