1. Gift of Hope & Hispanic Community Outreach Raiza Mendoza, JD Hispanic Outreach Coordinator rmendoza@giftofhope.org 630/758-2744

2. Have you heard about… ? Diversity Ethnicity/Race Cultural Competence Cultural Differences Cultural Sensitivity Cross-Cultural Skills

3. Population by Ethnicity/Race 1940- 2013

4. The Latino Boom From 2000 to 2008 –Nearly 12 million additional Hispanics –34% growth during period –50% of the total population growth From 2008 to 2013 –1,440,087 new Hispanic Americans per year ◦120,073 per month –3,943 per day »164 per hour Source: Latin Force Group LLC; American Marketscape.

5. Demographic Profile of Hispanics in Illinois, 2007 Population and National Origin U.S. Rank 1 Total Hispanic Population in Illinois 1,923,000 5 Hispanics as Percent of State Population 15% 10 Hispanics as Percent of U.S. Hispanic Population 4.3% Native-Born Hispanics (Percent of Hispanics) 57% 33 Foreign-Born Hispanics (Percent of Hispanics) 43% 19 Mexican Origin (Percent of Hispanics) 78% 4 Non-Mexican Origin (Percent of Hispanics) 22% 8 Copyright © 2009 Pew Hispanic Center

6. The Changing Hispanic Density 1990

7. 2000

8. 2012

9. Understanding Diversity At Gift of Hope we understand diversity and the need to reach out to the Hispanic community in a culturally sensitive way. We have: Hispanic Outreach Coordinator Hispanic Requestors Hispanic Hospital Development Staff Hispanic Tissue Requestors working at the DRC

10. Unique Challenges for Hispanics 1.Language & Communication Barriers 2.Undocumented Citizens 3.Uninsured 4.Beliefs and Myths

11. Our Outreach/Programs Hispanic Hospitals & Community Council Health Fairs Univision Telemundo Radio Lunch Wagons Hospitals Donor Drives Presentations Churches Donor Drives Mexican Consulate Un Buen Doctor Magazine Supermarket Advertising Campaign

12. Hispanic Hospital & Community Council Goals of the Hispanic Council: Provide a global vision and direction for addressing issues in the Hispanic community and encouraging support for organ and tissue donation Identify efficient ways to educate the Hispanic community about organ and tissue donation Increase the number of Hispanic registrations as well as the donation rate

13. Health Fairs

14. Univision Weekly television segments Community Events Sporting Events Seminars/Town Hall Meetings Advertising Campaign

15. Telemundo Celebrating Mexico Independence 15

16. Radio La Que Buena with El Pistolero 105.1 16

17. Lunch Wagons

18. Hospitals Donor Drives 18

19. Presentations

20. Waukegan: Two Masses 1600 parishioners

21. Other Outreach Initiatives Mexican Consulate Un Buen Doctor Magazine Supermarket Advertising Campaign

22. Our Success First-Person Consent Registry: 659 Cards for Undocumented Citizens: 3,250 Hispanic Consent Rate: 2006 – 59.8% 2009 - 71.4% YTD Gracias!