1. a Specialty Media

2. a Why  America is becoming a more multicultural, multiethnic diverse nation  We must respond to the changing demographics  Opportunity for NASA to build a new constituency and truly inspire the next generation of explorers

3. a Specialty Media How / Six Keys 1)Think differently about the population and develop strategies to communicate with them at the grassroots level 2)Consider issues from the perspective of a population that is younger than the U.S. average age and has intense family interests 3)Recognize that virtually every survey of minority communities broadly defines the most important issues as Equal Opportunity, Education, and Jobs. In the case of Hispanics, immigration would be added to the list.

4. a Specialty Media How / Six Keys Continued 4)Don’t be afraid to communicate in relevant and effective ways. For example, minority communities tend to like more personal pieces. 5)Start early in communicating with the population. The most effective strategies show long-term consistency of message 6)Also, in the case of Hispanics, Spanish- language outlets are very important

5. a Specialty Media Resources  PAOs at Centers  Minority Fact Sheets  NASA Features

6. a Specialty Media Team Victoria Steiner, Ames 650-207-5879, vsteiner@mail.arc.nasa.gov Beth Hagenauer, Dryden 661-276-7960, beth.hagenauer@mail.dfrc.nasa.gov Linda Dukes Campbell, Glenn 216-433-8920, linda.d.dukes-campbell@nasa.gov Dewayne Washington, Goddard 301-286-0040, dewayne.a.washington@nasa.gov Natalie Godwin, JPL 818-354-0850, Natalie.A.Godwin@jpl.nasa.gov

7. a Specialty Media Team John Ira Petty, JSC 281-483-2530, john.I.petty@nasa.gov Amber Marek, KSC (transitioning out) 321-867-2468, Amber.N.Marek@nasa.gov Kimberly Land, Langley 757-864-9885, k.w.land@larc.nasa.gov Betty Humphrey, Marshall 256-544-8992, Betty.B.Humphery@nasa.gov Rebecca Strecker, Stennis 228-688-3346, rebecca.strecker@ssc.nasa.gov Marta Metelko, HQ 202-358-1642, mmetelko@nasa.gov