1. The Physical Web Robert T. Coneybeer Managing Director

2. 2 The Physical Web COMPUTING CONNECTIVITY PHYSICAL CONTEXT

3. 3 COMPUTING The Physical Web

4. 4 COMPUTING 1964 IBM System/360 Monthly rental: $2,700./mo (base) Purchase price: $133,000. (base) 1985 IBM PC XT Price: $2,700. 2005 Apple 5G iPod Price: $250. = 4,000x (storage) = 40x (CPU) = 1/400 (size & weight) = 50x (CPU)

5. 5 1,000 : 1 1 : 1,000,000 Laptop PDA Motes Time Mainframe Minicomputer Workstation PC Phone Computers : People 1 : 1,000 COMPUTING 1 : 1 ENIAC

6. 6 CONNECTIVITY

7. 7 1700 1800 19002000 Computer Networks Satellites Telegraph Telephone Wireless Telegraph Radio TV Cell Phones WiFi Carrier Pigeons

8. 8 CONNECTIVITY

9. 9 PHYSICAL CONTEXT

10. 10 What is PHYSICAL CONTEXT? ›location ›temperature ›pressure ›sound ›power usage ›motion ›light & images ›direction ›radiation ›chemicals & gases characteristics of the “Real World”

11. 11 PHYSICAL CONTEXT characteristics of the real world are measured with sensors - devices that measure physical characteristics and convert them into information annual wired sensor market > $50 billion

12. 12 PHYSICAL CONTEXT sensors...... are everywhere!

13. 13 but...... yet! sensors are not connected to the Internet

14. 14 Energy Management

15. 15 Conditional Tracking (NOT RFID) Perishables Healthcare Packages

16. 16 Pricing & Promotion

17. 17 Digital Signage

18. 18 Market Timing – Why Now? 1995 2000 2005 2010+ viable business models + Internet Connectivity Cost, size & capabilities all dramatically improving

19. 19 Potential Business Models Product sales – sell initial product, then sell further services Lead generation – based on free services Software & technology licensing – mixture of one-time charge, per-unit royalties, and maintenance

20. 20 Home Wi-Fi Access Point All major photo-sharing sites, including: Eye-Fi Internet Server Mac & PC at home Public Wi-Fi Hotspot

21. 21 Lead generation

22. 22 + Community, self-improvement

23. 23

24. 24

25. 25 Summary Real world + Internet = Physical Web Strong businesses here – both in applications and infrastructure Requires blend of consumer and infrastructure expertise and experience