1. Education Market

2. 19,000 school systems (Approx.) Conservatively,105,000 classrooms $667 Billion spent on elementary & secondary education in 2008-2009 school year –$62 Billion forecasted for IT spending alone in 2013 –LCDs and Interactive Whiteboards are key strategies for schools (even being mandated in some curriculum—Project Lead the Way)

3. The Educational Market 4 Key Players – 1 Right Decision...

4. You have 4 key influencers/decision-makers that must be leveraged to make the sale –The architect/engineer who specifies the cable –The integrator who designs the Audio/Visual system –The distributor who sells RapidRun –The school who ultimately purchases the product

6. Understanding the Education Market RapidRun is the right solution for schools as they deploy Audio/Visual technology in the classroom, conference rooms, or digital signage. Why is RapidRun the most complete Audio/Visual Installation System? Time-saving, flexible RapidRun: –Ends field terminating hassles – no more time-consuming and inconsistent crimping, splicing or soldering –Connects in less than a minute – thanks to color-coded connectors requiring no tools –Reconnects for upgrades just as easily – no need to pull new cable or incurring added expense –Plus, RapidRun also offers a better ROI (return on investment). EXAMPLE: One RapidRun customer tells us he is already seeing a substantial difference in efficiency. Before RapidRun, his school system’s 8,000+ classrooms required an average of 2 hours per classroom to install Audio/Video cabling. But RapidRun has cut the average installation time down to 30 minutes per classroom. A huge savings when working with tight budgets!

7. The Right Decision for Schools Share with Integrators why RapidRun is the complete solution for schools On your 1st call - Build Awareness! Once you have interest, educating Resellers on the education market is key Share with Resellers That: –It is not a “Turn & Burn” Sale –The sales cycle takes a little longer but can reap larger profits –It can be Re-occurring Revenue –It is a huge opportunity with 19,000 school systems in the U.S.

8. What to Say to the Integrator- One Example Hello my name is (Representative Name), and I am with (Company). I am hoping you can help me out. As the manufacturer of RapidRun, the most complete Audio/Video system requested by schools, we are trying to determine how well integrators are prepared when architects and schools specify RapidRun. Have you heard of RapidRun?

9. Why Rapid Run? Schools –Concerned with ever changing Audio/Video systems technology –Efficiency and huge savings –Because of its easy-to-upgrade format, more schools than ever are choosing RapidRun Architects –The modular interconnect system for A/V cabling that can support multiple signals over a single cable – including composite video, S- video, component video, and HDMI or DVI video.

10. Why Rapid Run? Integrators –Ends field terminating hassles – no more time-consuming and inconsistent crimping, splicing or soldering –Connects in less than a minute – thanks to color-coded connectors requiring no tools –Reconnects for upgrades just as easily – no pulling new cable or incurring added expense –Plus, RapidRun offers a better return on investment.. Distributors –Award winning product –Product growth over 300% –Dependable manufacture