1. Rich Mavrogeanes

2. How Humans Communicate 7% Words 38% Tone 55% Visual Albert Mehrabian 1971, Silent Messages

3. Live Video Creates A Compelling There is an avalanche of online video – YouTube alone has 2 billion views every day – 24 hours of video are uploaded every minute Live video webcasting creates a compelling event – people mark their calendar – Grew 650% to 1.5 billion minutes

4. Key IP Video Market Trends First 12 Years Early adopter (Audio Visual, Info Tech) Point solution IP Video what? Feature/function Event use by execs Room-based Fixed end points Professional-generated content Targeted at employees Increasingly Mainstream buyer (Business/ CIO) Integral communications IP Video when? Ease of use Ad-hoc use across org Desktop Fixed & mobile end points Professional and user-generated content Targeted at employees, customers, dealers, shareholders

5. Recent Gartner Study: IP Video Enterprise Use

6. Customers Ask For: A Means To Deliver a high-impact message to employees, customers, shareholders, dealers – regardless of location A Way To Keep them informed of events that will impact their business, mission, etc. Improvement the ROI of their sales and marketing dollars A way to elevate the effectiveness of training/ education programs A mans to enable their employees to produce and share rich media content – while managing security, network use, etc.

7. Supported Applications: Broadcasts, Training & IPTV Application Category Applications ApplicationsCustomers Broadcasts Broadcasts  Exec broadcasts  Event broadcasts  Webinars Training & Education Training & Education  Lecture capture  Internal training  Distance learning TV Distribution TV Distribution  Desktop TV  Web broadcasting  Video trunking

8. Supported Applications: Signage, “Enterprise YouTube” & Surveillance Surveillance & Monitoring Application Category Applications ApplicationsCustomers Digital Signage Digital Signage  Retail promotion  Corporate lobbies  Info kiosk “Enterprise YouTube”  Professional content  User-generated content  Inbound Marketing  Security  Mission reconnaissance  Process monitoring Proprietary & Confidential

9. SYNCHRONOUS 2-PARTY ASYNCHRONOUS MULTI-PARTY BROADCAST MESSAGINGCOLLABORATION PUBLISHING TEXT AUDIO RICH MEDIA (NO VIDEO) RICH MEDIA (WITH VIDEO) INSTANT MESSAGING NA PHONE CALL AUDIO CONF CALL AUDIO WEBCAST WEB CONFERENCING WEBINAR TELEPRESENCE VIDEO CONFERENCE VIDEO CONFERENCE IP VIDEO (INTERNAL) WEBCASTING EMAIL DISCUSSION GROUPS GOOGLE DOCS BLOG TWITTER VOICE MESSAGING NA PODCASTING EMAIL GOOGLE DOCS FACEBOOK CORP PORTAL NA VIDEO ON-DEMAND (ENTERPRISE “YOU-TUBE”) WHERE STREAMING MEDIA PLAYS Unified Communications Positioning

10. COAX IP SATELLITE Digital SignageTV DistributionCEO BroadcastVoiceVideo/ Audio Conf.Messaging Past: Separate Apps & Infrastructure User Experience Evolution Present: Integrated Media Mgmt Portal & Infrastructure Media Mgmt Portal: CEO Broadcast, TV Distribution, Digital Signage Unified Communications: Voice, Messaging, Video/Audio Conf. Direction:Unified Communications & Integrated Infrastructure Unified Communications: Voice, Messaging, Video/Audio Conf., Streaming Integrated Portal: CEO Broadcast, TV Distribution, Digital Signage. Ent. YouTube

11. Media Enterprise Streaming WM Unicast CDN WM Server Remote Office PCs Displays (W/ STBs) Windows CE Mobile Devices Digital Signs (w/ DS Players) Windows Media “Walled Garden” Standard Definition Video VB WM Reflector WM Multicast

12. Thank You For a copy of this presentation, send an email to: rmavro@discovervideo.comrmavro@discovervideo.com

13. Enterprise Streaming Forecast (2009)