1. 1- HOUR INFO PRODUCT Sneak Preview Class #1 Cathy Goodwin

2. From Teleseminar To Info Product Why you need this information Teleseminar vs Video vs Webinar 3 types of teleseminars

3. 3 Types of Teleseminars Promotion of a specific program(“preview calls”) Get acquainted “Meet the List” calls Information training calls Paid Preview for high-end services

4. What Do I Say On My Calls? 3 ways to create content – effortlessly 2 steps to get ready to be a teleseminar guest 3 ways to promote your call with social media 3 content mistakes Your weekend assignment

5. “Why Not Just Talk?” Engaging, dynamic speech. Show passion without polemic. Work with a script or detailed outline. Engaging, dynamic speech. Show passion without polemic. Work with a script or detailed outline.

6. 3 ways to create content Interview an expert. Get interviewed as an expert. Create a demo.

7. Interview An Expert Screen your expert for YOUR market. Knowledge Credibility Speaking Ability Embarrassment Factor Create questions OR ask expert for a list of questions. Agree on format: Q&A or lecture. Agree on logistics: Who hosts

8. The 4-Step Interview Structure  WHY is this topic so important for us to learn about?  WHAT is the definition of this topic?  HOW does this topic work in a step-by-step process?  WHAT NEXT? What do we have to do and what will be our results if we carried out this action in 6 months, a year, or 5 years?

9. Use 4 steps to create questions Why is this topic important? Emphasize pain.(1 question) Tell us why you are qualified to talk about this topic. (1) Define the topic (2-3). Step by Step (2-3 questions) How will our lives be changed? (1-2 questions) What’s our next step (1 question)

10. Prepare Answers Short, upbeat answers Think of sound bites Talk about what to do.. Not “how” to do it. –Choose a complex topic. –Illustrate with stories. –Give SOME content and takeaways.

11. Examples “Helping a client who couldn’t manage her money, I looked at her schedule. We found that the bottleneck was setting up a time to pay her bills. So we went through her schedule and …” “My copy wasn’t selling. Nobody wanted the product. I got SO frustrated. I’d never sold so little from a landing page. Finally I changed the headline and the rest was history.” “I’ve identified 12 headlines that really work. We’ll just talk about 3 on this call. …”

12. Get interviewed as “The Expert” You need: –10 questions –Bio –Blurb and Summary

13. Get interviewed as “The Expert” Get Clear On –Logistics –Format –Mutual Benefit Host’s reputation Audience size Who owns recording

14. Demo of Your Skills Interview with a Client OK to use a friend or actor if you disclose Example: coaching session Real or scripted

15. 3 ways to use social media HootSuite Set up 20 -50 “hoots” each week to the Big 3 –70-80% informational, –10-20% personal, –10-20% promotion LinkedIn Event With Invitations Facebook

16. 3 ways to use social media Facebook Event With Invitations –Invite Friends and Group Members –Have a “Do Not Invite” List –Remind the “yes” and the “maybe” responders

17. 3 Biggest Mistakes Giving up control of the call Wasting time on administration Not offering an action step

18. Your Weekend Assignment Write out a topic and 10 questions so you’re ready when a host says, “Do you have a topic? Are you ready to be a guest?” Post to our private blog (if you like), If you post, you may comment on other participants’ posts. Write out a topic and 10 questions so you’re ready when a host says, “Do you have a topic? Are you ready to be a guest?” Post to our private blog (if you like), If you post, you may comment on other participants’ posts.