1. Springer Protocols Tested. Trusted.

2. Springer Protocols 2 Contents What are protocols? Springer Protocols: content Springer Protocols: platforms Springer Protocols: business model

3. Springer Protocols 3 What is a protocol? Step-by-step instructions, in a standardized format, that help researchers recreate experiments in their laboratory. Predefined written procedural methods in the design and implementation of experiments including: – Bias – Safety – Equipment – Statistical methods – Reporting – Troubleshooting

4. Springer Protocols 4 What is a protocol? Background info on the experiment Materials needed to do the experiments Methods – the how to’s Notes References

5. Springer Protocols 5 Recreating experiments Protocols are used wherever scientific experiments are conducted Laboratory methods often first published in research literature – these often lack details of what can go wrong, hints and troubleshooting advise. Particularly for life sciences it’s important to document the course experiments precisely, step-by-step, so that other researchers can reproduce them.

6. Springer Protocols 6 Which kind of organizations use protocols? All libraries supporting biological research Medical libraries with an affiliation to medical schools or research institutions Hospital libraries with extensive research within their organization Pharmaceutical corporate libraries Biotechnology companies Governmental institutions with life science / health science research departments

7. Springer Protocols 7 Applications for protocols Biological science – Stem cells – Genomics – Bioinformatics – Neuroscience – Nanobiotechnology Molecular medicine – Cancer research – Infectious disease Biotechnology – Pharmaceutical manufacturing – Nutrition – Environmental monitoring – Enzyme manufacture used for human health

8. Springer Protocols 8 SPRINGER PROTOCOLS

9. Springer Protocols 9 High quality content Book Series (by Humana Press) – Methods in Molecular Biology Editor: Dr. John M. Walker – Methods in Molecular Medicine – Methods in Biotechnology – Methods in Pharmacology and Toxicology – NeuroMethods All protocols are peer-reviewed Hand Books – The Protein Protocols Handbook – Molecular Biomethods Handbook And many more….

10. Springer Protocols 10 High quality content – subject collections Biochemistry Biotechnology Cell Biology Imaging/Radiology Infectious Diseases Molecular Medicine Pharmacology/Toxicology Protein Science Bioinformatics Cancer Research Genetics/Genomics Immunology Microbiology Neuroscience Plant Sciences

11. Springer Protocols 11 Discoveribility Majority of Springer Protocols are available in other indexes: MEDLINE PubMed Embase.com Scopus ISI Web of Science Google and Google Scholar And many more…

12. Springer Protocols 12 Largest collection of protocols protocols 20082009 18,00020,000 Springer Protocols database adds about 2,000 protocols every year The Springer Protocols database keeps the alternative version, when a protocol is being updated. This allow labs without latest equipment to produce the same experiment with older equipment or methods

13. Springer Protocols 13 PLATFORMS

14. Springer Protocols 14 Search Browse Interactive tools Account functionality Inside SpingerProtocols Popular searches Popular protocols New protocols SP: Homepage

15. Springer Protocols 15 SP: Full-text protocol Table of content Bibliographic info Article tools Abstract Useful tools

16. Springer Protocols 16 SL: Homepage Filter by content type

17. Springer Protocols 17 SL: Full-text protocol Bibliographic info Useful tools PDF & HTML link

18. Springer Protocols 18 BUSINESS MODEL

19. Springer Protocols 19 Business model Institutional licenses only, no individual subscriptions Database access-only license Annual subscription fee Content: – Subject packages – only access via SpringerProtocols – Full collection - access via SpringerProtocols and SpringerLink Tiered pricing based on size of institution

20. Springer Protocols 20 Availability Access model Protocols Collection Subject Packages Target customer Core academic & corporate libraries Small academic Small corp. & specialty labs  Pricing strategy Tiered by instit. size Larger discount than purchasing packages Tiered pricing by institution size

21. Springer Protocols 21 Our main competitors PublisherProduct nameProtocols Annual content increase Wiley Current Protocols 10,644 500-700 (updated quarterly) Nature Nature Protocols 780 360 (updated monthly) Cold Spring Harbor CSH Protocols 2000n/a SpringerSpringer Protocols 18,0002,000 (updated daily)

22. Springer Protocols 22 Current Protocols Comparison Protocol Amount18,00010,644 Subject Collections1516 (incl. 2 inactive) Content UpdatedDailyQuaterly Alternative ProtocolsAll protocols available Only current protocols available Indexed by Pubmed78% 6 out of 14 collections have been indexed Platform Choice of two. Integrated solution or end user optimizedInterscience but not integrated Interactive Community FeaturesUpload a protocol, commentsNone

23. Springer Protocols 23 Trial Trial (new customers only) – 60 days duration – With consent to market directly to end users during trial – Usage statistics available during and after trial

24. Springer Protocols 24 Introductory offer for early adopters Early adopter launch offer (new customers only) – For full package purchase only, customer receives 25% off the total price – For subject packages only, buy on subject collection; get one subject collection free (limited to only one collection free, no matter how many other collections are subscribed to) Offer is valid if until end of 2008

25. Springer Protocols 25 The product in summary Trusted, quality content with the heritage of the prestigious Methods in Molecular Biology series. Largest collection of protocols available online – 18,000 in 2008 with 2,000 added annually – including contemporary and alternative versions Indexed by the most-used abstract and indexing databases an search engines for life sciences: PubMed, Medline, Google, available in Embase.com, Scopus, Web of Science. Integrated with SpringerLink User-friendly personalization features: email alerts, RSS feeds, bookmarks, saved searches, export citations and discussion forums.

26. Springer Protocols 26 Questions or more info? Americas (US, Canda and Latin America) Stuart Koziol – eProduct Manager stuart.koziol@springer.com Rest of World (EMEA, Asia and Oceania) Thijs Willems – Global eProduct Manager thijs.willems@springer.com