1. How to Achieve Greatness Through Gratitude
APPRECIATION
MARKETING ™
How to Achieve Greatness
Through Gratitude
Based on the Amazon.Com
National Best-Seller Written by
Tommy Wyatt & Curtis Lewsey

2. How to Achieve Greatness Through Gratitude
APPRECIATION
MARKETING
Thank You!! ™
How to Achieve Greatness Through Gratitude
What is Appreciation Marketing?
It’s a Google World
What sets YOU apart from your competition?
Good Afternoon, My name is Curtis Lewsey with Appreciation Marketing. I’m here to help you get more referrals so you can make more Money!
I’m going start off with the principles in our book and then share a system with you all that will help you get more referrals.
Have any of you heard of or know what Appreciation Marketing is?
Appreciation Marketing is nothing more than taking care of your current network.
One thing that your clients and potential clients care about is that you actually care. Appreciation Marketing is sending out to show Appreciation, Gratitude or Love. It truly is a competitive advantage these days to say thank you and really mean it!
If it’s so easy…why do we not do it? Some are great at it…in fact the superstars in particular industries already know the importance of relationships.
I have had the distinct pleasure of traveling the country to educate business owners on the importance of Gratitude. There is one common thread among all the most successful people in their field, and that is they put a strong emphasis on starting, building and maintaining relationships.
Marketing: What we are taught in high school, college and continuing educations courses on Marketing is…what can I get back from this marketing campaign? There is nothing wrong with marketing and I want to stress that. There is absolutely a time and a place for it!
Who do YOU do business with? Why?
It’s time to re-invent yourself
“People will forget what you say, they will forget what you do,
But they will never forget how you made them feel.”
- Maya Angelou 2

3. How to Achieve Greatness Through Gratitude
APPRECIATION
MARKETING
Thank You!! ™
How to Achieve Greatness Through Gratitude
You Should Have Said Thank You!
The first words we learn as kids are “thank you.”
How do YOU feel when you go un-thanked?
Good Afternoon, My name is Curtis Lewsey with Appreciation Marketing. I’m here to help you get more referrals so you can make more Money!
I’m going start off with the principles in our book and then share a system with you all that will help you get more referrals.
Have any of you heard of or know what Appreciation Marketing is?
Appreciation Marketing is nothing more than taking care of your current network.
One thing that your clients and potential clients care about is that you actually care. Appreciation Marketing is sending out to show Appreciation, Gratitude or Love. It truly is a competitive advantage these days to say thank you and really mean it!
If it’s so easy…why do we not do it? Some are great at it…in fact the superstars in particular industries already know the importance of relationships.
I have had the distinct pleasure of traveling the country to educate business owners on the importance of Gratitude. There is one common thread among all the most successful people in their field, and that is they put a strong emphasis on starting, building and maintaining relationships.
Marketing: What we are taught in high school, college and continuing educations courses on Marketing is…what can I get back from this marketing campaign? There is nothing wrong with marketing and I want to stress that. There is absolutely a time and a place for it!
Is a “thank you” text message sufficient?
Does it set you apart?
The truth is, NOT saying thank you does more damage than actually saying thank you does good! 3

4. How to Achieve Greatness Through Gratitude
APPRECIATION
MARKETING
Thank You!! ™
How to Achieve Greatness Through Gratitude
You Should Have Said Thank You!
How do YOU feel when you go un-thanked?
“Expected” vs “Unexpected” thank you’s
Good Afternoon, My name is Curtis Lewsey with Appreciation Marketing. I’m here to help you get more referrals so you can make more Money!
I’m going start off with the principles in our book and then share a system with you all that will help you get more referrals.
Have any of you heard of or know what Appreciation Marketing is?
Appreciation Marketing is nothing more than taking care of your current network.
One thing that your clients and potential clients care about is that you actually care. Appreciation Marketing is sending out to show Appreciation, Gratitude or Love. It truly is a competitive advantage these days to say thank you and really mean it!
If it’s so easy…why do we not do it? Some are great at it…in fact the superstars in particular industries already know the importance of relationships.
I have had the distinct pleasure of traveling the country to educate business owners on the importance of Gratitude. There is one common thread among all the most successful people in their field, and that is they put a strong emphasis on starting, building and maintaining relationships.
Marketing: What we are taught in high school, college and continuing educations courses on Marketing is…what can I get back from this marketing campaign? There is nothing wrong with marketing and I want to stress that. There is absolutely a time and a place for it!
Go over the top with a new ‘thank you’ note habit
The truth is, NOT saying thank you does more damage than actually saying thank you does good! 4

5. How to Achieve Greatness Through Gratitude
APPRECIATION
MARKETING
Thank You!! ™
How to Achieve Greatness Through Gratitude
Thank You
Champions
Mary Kay Ash – 1.2 Billion Dollar Cosmetics Empire
Tom Hopkins – Built a 99% Referral Real Estate Business in 3 Years
Mary Kay Ash, founder of Mary Kay Cosmetics, built a $1.2 billion cosmetics empire because she understood the importance of gratitude. Her personal philosophy, which she taught to her sales reps, was to send out three hand-written thank you notes every night before bed.
This practice not only expressed her gratitude to the people she met with and did business with, but also allowed her to maintain a positive attitude all day long as she sought out people in which to send these thank you’s.
Today, Mary Kay Cosmetics has 1.5 million sales people in 32 countries. She knew how to harness the power of thank you.
Another sales superstar who built a multi-million empire on the power of thank you’s is Tom Hopkins.
At the age of nineteen, married and with a baby on the way, Hopkins took a job in construction. It wasn’t long before he decided that doing physical labor was not the way he wanted to spend the rest of his life. So he quit the construction job and took a job he thought would be easier; selling real estate.
Six months into his real estate career, his income was averaging just $42 a month. He wasn’t earning a living, but had fallen in love with the real estate business. After discovering that all the top producers had extensive sales training, Tom set out to learn everything he could about how to sell professionally.
He developed a habit of sending out ten hand-written thank you cards every single day and within the next five years built his annual sales volume to over $14 million a year. He credits the thank-you habit for creating a business that was built on 99% warm referrals.
To date, Hopkins has sold over 1.4 million copies of his books worldwide and has conducted sales seminars for over 4 million people on five continents.
He’s clearly another evolved character whose understanding of the power of appreciation marketing made him an overwhelming success in life.
Clearly sending notes and cards isn’t the only way to say thank you. But it just might be the best way.
A phone call is nice, an does the trick, but it’s the actual card that sets you apart big time. Think about it. You hang up the phone. You delete the . But what do you do with the card? Yeah, many times it gets thrown away, but how many old greeting cards do you have around that you’ve saved – for whatever reason? There’s something about a heartfelt note or greeting card that makes them special.
Joe Girard – auto industry - “The Greatest Salesman in the World”
(averaged selling 6 cars a day for 15 years!)

6. How to Achieve Greatness Through Gratitude
APPRECIATION
MARKETING
Thank You!! ™
How to Achieve Greatness Through Gratitude
If Only I Liked You . . .
All other things being equal, people will do business with you if they like you!
Our second chapter in our book is “You should have said Thank You”
Remember the last time you went out of your way to go the extra mile for somebody? Remember doing something so exceptional, so over the top, that you just couldn’t wait to get that person’s reaction?
And you waited And you waited And you waited.
Finally, you bumped into that person. Still, nothing.
Then you bring it up.
“Oh yeah, thanks, that was great.”
Then there was that time you splurged. You spent a little more than you intended on that wedding gift, or that special birthday gift. You just knew they were gong to love it. You just couldn’t wait for their reaction.
And you waited And you waited And you waited.
How did that make you feel?
What did that make you think of that person?
Were you excited to go out of your way again?
Chances are, that’s the last good deed that person ever receives from you.
The truth is, NOT saying thank you does more damage than actually saying thank you does good
It starts with a simple smile
How likeable are you? Do you think it matters?
Remember the dating scene? Put on your “A” Game! 6

7. How to Achieve Greatness Through Gratitude
APPRECIATION
MARKETING
Thank You!! ™
How to Achieve Greatness Through Gratitude
Seven Deadly Creatures
The Sucker
The Puker 7
The Whiner
The Topper
The Vulture
Narcissus
Our second chapter in our book is “You should have said Thank You”
Remember the last time you went out of your way to go the extra mile for somebody? Remember doing something so exceptional, so over the top, that you just couldn’t wait to get that person’s reaction?
And you waited And you waited And you waited.
Finally, you bumped into that person. Still, nothing.
Then you bring it up.
“Oh yeah, thanks, that was great.”
Then there was that time you splurged. You spent a little more than you intended on that wedding gift, or that special birthday gift. You just knew they were gong to love it. You just couldn’t wait for their reaction.
And you waited And you waited And you waited.
How did that make you feel?
What did that make you think of that person?
Were you excited to go out of your way again?
Chances are, that’s the last good deed that person ever receives from you.
The truth is, NOT saying thank you does more damage than actually saying thank you does good
Mr Halitosis
If you want to be super successful in business;
DON’T BECOME ONE OF THEM! 7

8. How to Achieve Greatness Through Gratitude
APPRECIATION
MARKETING
Thank You!! ™
How to Achieve Greatness Through Gratitude
(The blank-stare portion of our program!)
Chocolate Frosted Dog Crap
What are your thoughts when you get a birthday or holiday card with somebody’s business card in it? Doesn’t give you the warm fuzzies, does it?
Our second chapter in our book is “You should have said Thank You”
Remember the last time you went out of your way to go the extra mile for somebody? Remember doing something so exceptional, so over the top, that you just couldn’t wait to get that person’s reaction?
And you waited And you waited And you waited.
Finally, you bumped into that person. Still, nothing.
Then you bring it up.
“Oh yeah, thanks, that was great.”
Then there was that time you splurged. You spent a little more than you intended on that wedding gift, or that special birthday gift. You just knew they were gong to love it. You just couldn’t wait for their reaction.
And you waited And you waited And you waited.
How did that make you feel?
What did that make you think of that person?
Were you excited to go out of your way again?
Chances are, that’s the last good deed that person ever receives from you.
The truth is, NOT saying thank you does more damage than actually saying thank you does good
There’s a time and a place for business marketing.
Keep the personal touch the personal touch.
(leave your logo off!!!)
“The great enemy of clear language is insincerity.”
- George Orwell 8

9. How to Achieve Greatness Through Gratitude
APPRECIATION
MARKETING
Thank You!! ™
How to Achieve Greatness Through Gratitude
Plant a TOMATO Garden
Top Of Mind Awareness Through Others
“The average 21 year old knows 2,000 people on a first-name basis.”
- Psychology Today
Our second chapter in our book is “You should have said Thank You”
Remember the last time you went out of your way to go the extra mile for somebody? Remember doing something so exceptional, so over the top, that you just couldn’t wait to get that person’s reaction?
And you waited And you waited And you waited.
Finally, you bumped into that person. Still, nothing.
Then you bring it up.
“Oh yeah, thanks, that was great.”
Then there was that time you splurged. You spent a little more than you intended on that wedding gift, or that special birthday gift. You just knew they were gong to love it. You just couldn’t wait for their reaction.
And you waited And you waited And you waited.
How did that make you feel?
What did that make you think of that person?
Were you excited to go out of your way again?
Chances are, that’s the last good deed that person ever receives from you.
The truth is, NOT saying thank you does more damage than actually saying thank you does good
Maybe you only know 200. If you have 200 people who like you and would do business with you (because you appreciate them) – then what if they each know 200?
200 x 200 = 40,000
Could you even write 40,000 pieces of business this year? 9

10. They’ll put your name on a bumper sticker!
APPRECIATION
MARKETING
Thank You!! ™
How to Achieve Greatness Through Gratitude
Serve Others
“It is one of the most beautiful compensations in life, that no man
Can sincerely try to help another without helping himself.”
- Ralph Waldo Emerson
Our second chapter in our book is “You should have said Thank You”
Remember the last time you went out of your way to go the extra mile for somebody? Remember doing something so exceptional, so over the top, that you just couldn’t wait to get that person’s reaction?
And you waited And you waited And you waited.
Finally, you bumped into that person. Still, nothing.
Then you bring it up.
“Oh yeah, thanks, that was great.”
Then there was that time you splurged. You spent a little more than you intended on that wedding gift, or that special birthday gift. You just knew they were gong to love it. You just couldn’t wait for their reaction.
And you waited And you waited And you waited.
How did that make you feel?
What did that make you think of that person?
Were you excited to go out of your way again?
Chances are, that’s the last good deed that person ever receives from you.
The truth is, NOT saying thank you does more damage than actually saying thank you does good
Don’t make it about YOU!!
Make it about THEM!!
They’ll put your name on a bumper sticker! 10

11. How to Achieve Greatness Through Gratitude
APPRECIATION
MARKETING
Thank You!! ™
How to Achieve Greatness Through Gratitude
Collect Cards
Do you have a messy unkempt pile of business cards laying around?
What’s a business card worth in your eyes? A penny?
How about considering each business card to be an actual human being?
What’s a lifetime customer worth to you? More than a penny?
It’s not how many business cards you collect. It’s the quality of the relationships you build with those human beings. And it’s easy!
Our second chapter in our book is “You should have said Thank You”
Remember the last time you went out of your way to go the extra mile for somebody? Remember doing something so exceptional, so over the top, that you just couldn’t wait to get that person’s reaction?
And you waited And you waited And you waited.
Finally, you bumped into that person. Still, nothing.
Then you bring it up.
“Oh yeah, thanks, that was great.”
Then there was that time you splurged. You spent a little more than you intended on that wedding gift, or that special birthday gift. You just knew they were gong to love it. You just couldn’t wait for their reaction.
And you waited And you waited And you waited.
How did that make you feel?
What did that make you think of that person?
Were you excited to go out of your way again?
Chances are, that’s the last good deed that person ever receives from you.
The truth is, NOT saying thank you does more damage than actually saying thank you does good 11

12. Unless you have other plans!
APPRECIATION
MARKETING
Thank You!! ™
How to Achieve Greatness Through Gratitude
It's Always Sunny Above the Clouds
What do YOU see?
We as human beings have 100% control over exactly ONE thing . . .
What we think!
Make it a great day.
Unless you have other plans!
Our second chapter in our book is “You should have said Thank You”
Remember the last time you went out of your way to go the extra mile for somebody? Remember doing something so exceptional, so over the top, that you just couldn’t wait to get that person’s reaction?
And you waited And you waited And you waited.
Finally, you bumped into that person. Still, nothing.
Then you bring it up.
“Oh yeah, thanks, that was great.”
Then there was that time you splurged. You spent a little more than you intended on that wedding gift, or that special birthday gift. You just knew they were gong to love it. You just couldn’t wait for their reaction.
And you waited And you waited And you waited.
How did that make you feel?
What did that make you think of that person?
Were you excited to go out of your way again?
Chances are, that’s the last good deed that person ever receives from you.
The truth is, NOT saying thank you does more damage than actually saying thank you does good 12

13. How to Achieve Greatness Through Gratitude
APPRECIATION
MARKETING
Thank You!! ™
How to Achieve Greatness Through Gratitude
The Popcorn Principle
Simple disciplines repeated daily will guide you to your destiny.
What would happen if you smoked
a pack of cigarettes a day?
What if you eat a half-gallon
of ice cream each day?
What if you invested money every day?
Hmm, what if you appreciated the
people in your life every day?
Our second chapter in our book is “You should have said Thank You”
Remember the last time you went out of your way to go the extra mile for somebody? Remember doing something so exceptional, so over the top, that you just couldn’t wait to get that person’s reaction?
And you waited And you waited And you waited.
Finally, you bumped into that person. Still, nothing.
Then you bring it up.
“Oh yeah, thanks, that was great.”
Then there was that time you splurged. You spent a little more than you intended on that wedding gift, or that special birthday gift. You just knew they were gong to love it. You just couldn’t wait for their reaction.
And you waited And you waited And you waited.
How did that make you feel?
What did that make you think of that person?
Were you excited to go out of your way again?
Chances are, that’s the last good deed that person ever receives from you.
The truth is, NOT saying thank you does more damage than actually saying thank you does good 13

14. How to Achieve Greatness Through Gratitude
APPRECIATION
MARKETING
Thank You!! ™
How to Achieve Greatness Through Gratitude
Build it and They Will Come
Formulate Your Own Appreciation Marketing Strategy (AMS)
Practice saying Thank You
Be a more Likable Person
Be a Giver
Send unexpected notes
Heartfelt phone calls
Give small gifts
Appreciate yourself and life
Our second chapter in our book is “You should have said Thank You”
Remember the last time you went out of your way to go the extra mile for somebody? Remember doing something so exceptional, so over the top, that you just couldn’t wait to get that person’s reaction?
And you waited And you waited And you waited.
Finally, you bumped into that person. Still, nothing.
Then you bring it up.
“Oh yeah, thanks, that was great.”
Then there was that time you splurged. You spent a little more than you intended on that wedding gift, or that special birthday gift. You just knew they were gong to love it. You just couldn’t wait for their reaction.
And you waited And you waited And you waited.
How did that make you feel?
What did that make you think of that person?
Were you excited to go out of your way again?
Chances are, that’s the last good deed that person ever receives from you.
The truth is, NOT saying thank you does more damage than actually saying thank you does good 14

15. How to Achieve Greatness Through Gratitude
APPRECIATION
MARKETING
Thank You!! ™
How to Achieve Greatness Through Gratitude
We Appreciate You!
But you already knew that!
Our second chapter in our book is “You should have said Thank You”
Remember the last time you went out of your way to go the extra mile for somebody? Remember doing something so exceptional, so over the top, that you just couldn’t wait to get that person’s reaction?
And you waited And you waited And you waited.
Finally, you bumped into that person. Still, nothing.
Then you bring it up.
“Oh yeah, thanks, that was great.”
Then there was that time you splurged. You spent a little more than you intended on that wedding gift, or that special birthday gift. You just knew they were gong to love it. You just couldn’t wait for their reaction.
And you waited And you waited And you waited.
How did that make you feel?
What did that make you think of that person?
Were you excited to go out of your way again?
Chances are, that’s the last good deed that person ever receives from you.
The truth is, NOT saying thank you does more damage than actually saying thank you does good 15