3.  Advertising Agency: Scholz and Friends, Berlin, Germany  Creative Director: Timm Weber  Art Director: Sebastian Kaufmann  Photographer: Clemens Ascher  Illustrator: Torsten Lass  Copywriter: Mathias Brueckner

4.  What would the political view be of this picture?  What would politicians view of this picture be?

5.  The political view would be that all politicians have another side that no one sees. and that they make a “butt” of themselves.  Many politicians would be offended by this image because of the meaning behind it, and that it shows how politicians are.  It is disrespecting our founding father.

6.  What is the intention of the photo?

7.  The intention of the photo is to show how much of a “butt” politicians make of themselves. It also shows the other side of them that many people of our nation will never see.

8.  What is the focus of this image?

9.  The focus of this image is the butts of the men’s heads form the other side of Mount Rushmore.

10.  What is the irony of this photo?  What metaphor is being created?  What is this an allusion to?

11.  The irony is that it is the “butt” of the four men of Mount Rushmore, and how they make themselves look like “butts” to the public eye.  The metaphor that is being created is that politicians are referred to as “butts” by the nation  The allusion is to Mount Rushmore

12.  What is the logical appeal of this image?

13.  It is logical because we all know there is another side to every person, even politicians, who tend to make a “butt” of themselves in front of the nation.

14.  What is the emotional appeal of this image?

15.  This image appeals to your sense of humor, and how it shows the real “Other Side” of America.

16.  What is the ethical appeal of this image?

17.  It is ethical because it was done by an advertising agency in Berlin, Germany.

18.  Weber, Timm. The Other Side of America. 2009. Berlin, Germany. Ads of the World. Web. 20 Nov 2011.