1. CREATIVITY & DESIGN Juliet Davis

2. What is Creativity?

3. What you need to know about your brain

4. The creative person needs to keep a balance between structure and creativity, utilizing each at different times. The Yin and Yang of Creative Problem-solving

5. Creative Process  Understand the “Problem” (listen)  Brainstorming  Inspiration and Research  Drafting and Experimenting  Feedback  Revising  Tweaking Right BrainLeft Brain

7. What are some obstacles to creativity?

8. Your Personal Demons

9. A More Cuddly Demon

10. American Choppers Revisited

11. Sources of Inspiration  Know Your Process  Dreams (always “sleep on it”)  Other People’s Work (research it)  Unrelated Creative Work (can be better and inspire more originality)  Philosophy, Mythology, Theory (e.g., Freud)  Other fields of expertise (medicine, physics, math, biology)  Road trips  Journaling

12. Creative Notebooks, folders, recorders

13. Why is creativity important?

14. Using Dreams for Inspiration

15. The Birds - Hitchock

16. What Dreams May Come

17. Salvador Dali - Surrealist

21. Michael Parks

22. What is Your Creative Process?

24. Using Metaphors

25. Geico Ads

26. Ads That Use Metaphor

27. Conceptual Elaboration in Branding

28. Unexpected Metaphors

30. How could each of these characters be a metaphor for qualities you need in order to be creative?

31. CREATIVITY AS PROBLEM-SOLVING

32. QUESTIONS?