1. SECTOR PROGRAMME ON TOURISM

2. Will be done by consultant, Nordic Marketing Financed from Barents 2010

3. Goals of the Sector Programme Long term goals to develop tourism in the Barents Region Practical activities to reach the goal Common, cross-border frames for activities and development

4. Starting Point Need for –cross border cooperation in Barents Region –common regional aims for development –coordination and decision making –long term goals to develop certain sector - tourism –common strategy –concrete activities by starting new and steering existing processes to common goal

5. Starting Point Added value to tourism sector by connecting regional resources Systematic use of regional resources common goal Arctic Europe Marketing Plan is one part of the Tourism Sector Programme

6. Sector Programme Approach analysis –infrastructure –actors –actual state of tourism –education, research –regional strategies –products, channels present state, needs for development

7. Sector Programme Long term and short term aims Means Outlines for the cooperation in the Barents tourism Financing Arctic Europe Marketing Plan

8. Process In the first phase –participating regions Lapland Murmansk Norrbotten Finnmark

9. Process Regional workshops for tourism actors will be arranged in every participating region –analysis of the starting point, needs, goals and willingness to cooperate Other regions are hoped to participate to workshops

10. Arctic Europe Marketing Plan –Goals Create and reinforce the image of the Barents Region in the market To intensify the sales Gather good and existing products, projects and processes together and start develop the marketing and sales cooperation

11. Goals of Joint Marketing To create practical joint marketing co-operation between the key partners To get more tourists in the Barents region To launch the ARCTIC EUROPE –concept and product entities to the markets Stabilize the ARCTIC EUROPE products in the markets, enhance the familiarity and increase sales

13. What next? Workshops Financing