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Agenda VOLTIMUM MARKETING COMMITTEE MEETING Phoenix Contact Limited Halesfield 13 Telford Shropshire TF7 4PG 10:00am Introduction, welcome, apologies & minutes of previous meeting 10:30 Voltimum update 11:00 Review of updated multimedia services 11:30 Update on VoltiNEWS, VoltiBulletin (including feedback form the experts meeting) 12:00 Marketing for next year – promotions and activities 12:30 Discussion - 2000 technical questions – what can we do with these? 13:30 AOB Lunch kindly provided by Phoenix Contact before departure
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Registrations to 31/08/2006 Advent calendar Interbuild Update
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Stand visual
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Registrations to 31/08/2006 2006 was best year ever and we have had an excellent start to 2007. Search Engines, Edmundsons and trade shows are main source of registrations.. At end Sept. 2007, Voltimum UK had a database of 72,000 registered users
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Voltimum’s registered user base – end Sept 2007
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Average half a million page views per month.
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Pages viewed Total number of pages viewed = 5932896 Target number of users = 2429368
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Voltimum’s position in the Media at end 2005 Now in 2 nd position in the electrical trade press Circulation of Voltimum’s Newsletters grew to 43,498 by Oct 2007
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Review of updated multimedia services This year Voltimum will have produced 13 customised VoltiSpecials 7 of these have contained short bespoke videos Often first use in a marketing campaign Thorn international campaign Thorn international campaign in UK Thorn international campaign in France
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VoltiSpecials in July,August and September OSRAM Philips M&E Interbuild Draka
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Voltimum Sweden
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On My Desk: A day in the life …..
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VoltiTV Mini documentaries Roving Reporter style clips Volt TV's Big Question Product clips
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MonthJulyAugustSeptember V1 – V2 V1 V1 – V2 Distribution list 45190 – 4330243964 45256 - 44298 Recipients (1) w/o bounces 43870 – 415064211742694 - 43237 Newsletter opened 9509 – 9372 100029383 - 9647 Opening rate (3)/(2) 22% - 23% 24%22% - 22% VoltiNEWS stats
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1.OSRAM LED training course – Osram 2.(3030 T&A&M, art in VoltiNEWS + VS) VoltiNEWS stats – Top Art
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1. New system Delivery smart homes at silly prices – Schneider Electric 2. (1633 T&A&M, VoltiNEWS, banner) VoltiNEWS stats – Top Art
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1. Xpelair powers ahead with world-class micro turbines – Xpelair 2. (1090 T&A&M, VoltiNEWS,) VoltiNEWS stats – Top Art
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1.Health and Safety – a switchgear essential – Schneider Electric 2.(659 T&A&M, VoltiNEWS) VoltiNEWS stats – Top Art
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1.Legrand’s new catalogue and Part M brochure - Legrand 2.(620 T&A&M, VoltiNEWS) VoltiNEWS stats – Top Art
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Electrex Direct response advertising Marketing promotions for next year
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Electrex? Direct response advertising Marketing promotions for next year
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Background to Experts meeting this year and people that attended VoltiBulletin topics that have been agreed for 2008 Review the technical questions Expert meeting 4 th October 2007
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ABBJanet Roadway BEAMAKelly Butler DrakaKevin Morris EALBob Hassall LegrandGurninder Ghuman OSRAMJason Ford MKSimon Clarke Vent-AxiaSteve MonganSimon Osborne Applied EnergyDon Spearman FlukeJit Patel Cooper LightingChris Watts BASECJeremy Hodge ASTA BEABRay Jeffaris I IETJohn Ware VoltimumMargaret FitzsimonsDaniel Isenberg 10.00amWelcome Minutes & Actions 10.05amRound-up of Voltimum performance YTD 2007 11.15amGuest Speaker John Ware of IER – 17 th Edition update 12.15pmWorking Groups – VoltiBULLETIN Topics for 2007 1.00pmLUNCH 1.30pmFeedback from working groups 2.30pmAOB, Dates of next meeting and close Attendees and Agenda
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Satellite Mini-site www.wiring-regulations.com Proposed Sateliite sites: VoltiNEWS VoltiBULLETIN VoltiTV Counterfeiting Recruitment Intelligent Homes Energy Efficiency
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