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ACNE JEANS Konstantinos Vasilopoulos / Pansik / 11.11.10 A Swedish brand of Fashion & Denim.

Published byVirgil Pierce Modified over 9 years ago

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Presentation on theme: "ACNE JEANS Konstantinos Vasilopoulos / Pansik / 11.11.10 A Swedish brand of Fashion & Denim."— Presentation transcript:

1 ACNE JEANS Konstantinos Vasilopoulos / Pansik / 11.11.10 A Swedish brand of Fashion & Denim

2 …in 1996 in Stockholm ACNE was founded… …as an advertising, graphic design, Internet games & TV productions company …with ambition to develop a lifestyle brand with desirable products and brand development …and most of all, with vision, culture and creativity Introduction: Few words about Acne

3 ACNE collective ACNE ADVERTISING ACNE ART DEPARTMENT ACNE PRODUCTIONS ACNE FASHION & DENIM ACNE JR ACNE PAPER Introduction: Few words about Acne

4 How WAS ACNE Fashion & Denim (ACNE Jeans) created? Using Peer Marketing to create WoM A creative idea for advertising reasons Design of 100 pair of jeans which were distributed to friends and family 100 jeansSwedish ELLE magazine Market (Posh boutique) full collection (1998)

5 ACNE JEANS today... Is an International brand Owns 16 shops in several countries (ACNE studios) Top selling brand in Swedem The Nederlands Belgium Norway German y Denamrk Sweden UK Australia U.S.A. France

6 UNIQUE SELLING POINT Elegance and luxury Understated items Style and production in equal measures Unique Identity: Red stitching

7 ACNE JEans Top selling brand in Sweden

8 THANK YOU www.acne.se www.acnestudios.co m Acne Jeans and Brand Associations Department of Business Studies Upsala University

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