1. Chapter Two Regulating and Governing the Internet

2. History of the Internet Packet switching – Breaks messages into fixed-sized units or packages and labels each package with its origin and destination ARPANET Milnet NSFNET

3. History of the Internet (2) Interaction between ARPANET and MILNET = the Internet The term “Internet” first used in 1974 Commercialization and global diffusion during 1980’s and 1990’s

4. Current Architecture TCP/IP – Enables complete interoperability Internet Protocol (IP) establishes unique numeric address Transmission Control Protocol (TCP) enables network communications

5. World Wide Web Invented by Tim Berners-Lee Hypertext Markup Language (HTML) – Allows for hyperlinks, the essence of the Web Net Browsers

6. Electronic Commerce Benefits of e-commerce Models – B2C (Amazon) – C2B (Priceline) – B2B (Ventro) – C2C (eBay)

7. Gatekeepers and Search Engines Browsers, Internet Service Providers (ISP’s), Portals Search Engines – Google’s dominance – Impartiality issues

8. Social Networking MySpace, Facebook, Buzz, Twitter Facebook – Controversial real name principle Accountability Issues

9. Regulating the Net The Invisible Hand – Let the market fix problems like spam The Visible Hand The Power of Code

10. Internet Governance World Wide Web Consortium Internet Engineering Task Force Domain Name System – Administered b y Network Solutions International (NSI) – Hierarchical system divided into separate domains