1. Social Media Workshop Fuse Member’s Day 1 st November 2011

2. Your facilitators... Stevie Ronnie Culture Lab / Newcastle University email: s.t.ronnie@ncl.ac.uks.t.ronnie@ncl.ac.uk Facebook / twitter / google+ / stevieronnie.com Anna Wraith Beacon NE / Newcastle University email: anna.wraith@ncl.ac.uk

3. Schedule 5’ Introduction / icebreaker. 10’ What is social media? 10’ Why use social media? 25’ What exactly are these tools and how do we use them? 10’ Group discussion / reflection

4. Session aims Learn about potential social media platforms that are available. Gain understanding of why social media might be useful. Promote connection & collaborative working. Share knowledge and requirements of social media platforms with fellow researchers.

5. What is social media? Communication Examples: Blogging (Wordpress, Blogger, Posterous,...) Microblogging (Twitter, Tumblr, Google Buzz...) Social Networking (Facebook, Bebo, Google+...) Location based SN (Foursquare, FB places, Gowalla..) Events (Eventbrite, Hotlist, Meetup.com...) Also: Crowd Funding, Advertising, and many more

6. What is social media? Collaboration Examples: Wiki’s (Wikipedia, Wikimedia, Qwiki...) Social bookmarking (Delicious, Diigo, StumbleUpon...) Document management (GoogleDocs, Dropbox...) Social News (Digg, Reddit..) Content Management (Wordpress, Drupal...) Also: Navigation, Gaming, and many more

7. What is social media? Multimedia Examples: Photography / Art (Flickr, Picassa, deviantArt...) Video (Youtube, Vimeo, Dailymotion...) Livecasting (Skype, Ustream, YouTube...) Music (SoundCloud, bandcamp, Spotify..) Text / Presentations (Prezi, Scribd,...)

8. 1.Showcase expertise & supplement press releases and traditional media. 2.Showcase research produced by staff / students. 3.You can broadcast events. 4.Deliver emergency notifications instantly. 5.Connect & interact people – have a two-way dialogue. 6.Reach and influence an audience directly. 7.Researchers, staff and public can be trained in communication techniques. 8.You can co-create knowledge with your audience. Why use social media? Advantages:

9. British Heart Foundation: Facebook / Twitter / YouTube / Flickr / RSS feeds Cancer Research UK: Facebook / Twitter / YouTube / Flickr / Blogging / Podcasting / Delicious / Digg / Reddit / Stumbleupon / FriendFeed / RSS feeds Economic & Social Research Council: Twitter / RSS feeds Medical Research Council: Twitter / YouTube / RSS Feeds National Institute for Health Research: Twitter / YouTube / RSS Feeds NHS North East: Facebook / Twitter / YouTube Association of North East Councils: None Centre for Excellence in Life Sciences: None Why use social media? FUSE core funders / partners

10. Please note that this list is not exhaustive Fresh: Facebook / Twitter / RSS feeds National Energy Action: AddThis / Just Giving / YouTube North East Chamber of Commerce: Facebook / Twitter / Linkedin / Blogging / Flickr / RSS Feeds North East Public Health Observatory: Twitter / RSS Feeds Universities for the North East: Twitter / AddThis / RSS Feeds Voluntary Organisations’ Network North East: Twitter / YouTube / Share this / RSS Feeds Information correct as of 30th October 2011 Why use social media? FUSE core funders / partners

11. But what exactly are these tools and how do we use them? Let’s look at some of them in more detail...

12. Group discussion & reflection Group discussion – Key learning points. – Benefits. – Drawbacks. – What do you want to do next?

13. Beacon NE www.newcastle.ac.uk/beaconnewww.newcastle.ac.uk/beaconne Culture Lab culturelab.ncl.ac.uk/homeculturelab.ncl.ac.uk/home Summary

14. Thank you!