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What is the point? source: i4.photobucket.com. photo source: www.texasvirtualschool.org disseminate information clarify concepts sell evaluate learning.

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Presentation on theme: "What is the point? source: i4.photobucket.com. photo source: www.texasvirtualschool.org disseminate information clarify concepts sell evaluate learning."— Presentation transcript:

1 what is the point? source: i4.photobucket.com

2 photo source: www.texasvirtualschool.org disseminate information clarify concepts sell evaluate learning model presentations discover, engage

3 1 million university professors

4 2 ppt presentations a week

5 50% are unbearable cache.viewimages.com

6 canned textbook slides

7 people only listen 25% - 50% of the time

8 they read faster than you speak

9 so what the *$#%! can we do?

10 disseminate information clarify concepts 1 2

11 What Is a Product Organizations, Persons, Places, and Ideas Place marketing consists of activities undertaken to create, maintain, or change attitudes and behavior of target consumers toward particular places Tourism

12 place marketing

13 person marketing

14 ppt is a visual tool not a verbal tool

15 if you have lots of text make a handout

16 evaluate learning engage students 3 Buyer Decision Making Process 4

17 Stage of complex process Influence method(s) buyer decision making process 1. write the steps 2. think of a high involvement product you bought recently…what influenced you at each stage of the process?

18 Table 8.1 Major Considerations for Consumer Products

19 considerations - consumer products convenienceshoppingspecialty product price place promotion

20 discover, engage students 4 You are the iPhone product manager. Customer insights from this ethnographic study?

21 product discover, engage students* 4 what stage of the product development process? *publisher vignettes are good

22 4 ideas

23 1. bullets don’t kill people people kill people bullet

24 2. digital photo library

25 Brand Equity

26 the proof is in the pricing – 60% 60% price premium

27 Ms. Barbie Buyer

28 3. screen shots

29 no content/inactive governor Jim Gibbons 2006 negative feb 2007 negative 2008 positive

30 4. alter images

31 GO

32 brand image brand

33 show me the money!

34 Dr. Judy Strauss Associate Professor of Marketing University of Nevada, Reno 775.784.682.9155 e-mail: jstrauss@unr.edu Web: www.judystrauss.com

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