1. BRINGING OUT THE BEST IN ALL GENERATIONS Sue Schlichtemeier-Nutzman, Ph.D. Director, Business Leadership Program * College of Saint Mary (402) 416-8599 sschlichtemeier@csm.edu

2. GET A PARTNER, PAPER, PENCIL… GET READY…. 20 QUESTIONS FOR FAME AND FORTUNE (MOSTLY FAME)! ????????????????????

3. CURRENT AGE: 85-105 KEY FACTS ABOUT THE MATURES GENERATION: 1. Increased life expectancy has made Matures more likely to: a. Enjoy hobbies d. Travel b. Work part-time e. Volunteer c. Help pay for f. All of the above grandkids’ college 2. T or F? Matures Generation is highly likely to donate money for college scholarships.

4. MATURES GENERATION: Influences and Events World War I Introduction of the Assembly Line Personal Knowledge of Health Crises: – Spanish Flu – TB – Polio - AIDS (The real) Titanic Sinks (1912) “Roaring Twenties” 4-Leaf Clover was adopted as a 4-H slogan (adding “Hustle” to Head - Heart - Hands)

5. INVENTED OR MADE POPULAR DURING EARLY MATURES YEARS: Have You Ever Enjoyed…? Sipping soda at a Soda Fountain? Eating Jell-o or Savoring a Lifesaver? Drinking instant coffee? Working a crossword puzzle? Riding in a Ford car? Flying in a plane?

7. CURRENT AGE: 62-82 KEY FACTS ABOUT WWII GENERATION: 3. Name 2 events that shaped the lives of WWII Generation. 4. T or F? WWII Gen prefers a straight-line meeting approach.

8. WWII GENERATION Influences and Events: World War II Great Depression Women in Workforce Barebones Needs Intro of Antibiotics Hero-Worship

9. INVENTED OR MADE POPULAR DURING EARLY WWII YEARS: Have You Ever Enjoyed…? 1936 Sipping A & W Root Beer? Crunching Potato Chips? Eating PEZ candies? Watching a movie in “technicolor?” Writing with a ballpoint pen? Playing with a slinky or silly putty?

12. Attributes of WWII Employees, Customers, Citizens Save and Pay Cash Prefer “Made in the USA” Prefer brand names that they recognize Like to know the history of a company Look for value and quality Want hassle-free transactions for self/others View of Entrepreneurship: If you work hard enough, you can achieve anything

13. STRAIGHT-LINE vs. LOOP STRAIGHT-LINE = Prefers organization, structure, sequence, chains of command, working independently – Values the product LOOP = Prefers flexibility, “thinking outside the box”, multiple dimensions, networks, working together -- Values the process

14. LINEARITY BY GENERATION Matures WWII Boomers Gen X Gen Y

15. CURRENT AGE: 45-63 KEY FACTS ABOUT THE BABY BOOM GENERATION: 5. In life, what do Boomers value most? 6. T or F? 4/5 of Boomers plan to work at least part time during “retirement”.

16. BABY BOOMERS Influences and Events: Introduction of TV “Flower Power” & Vietnam War Assassination of JFK & ML King Building College Dorms Civil Rights Movement Feminist Movement inc. Title IX

17. INVENTED OR MADE POPULAR DURING EARLY BOOMER YEARS: Have You Ever Enjoyed…? Snacking on M&M’s? Eating Pizza, Spaghettios, Fritoes & Dips? Dining on Frenchees or McBurgers? Drinking “New Coke”, Tang, Instant Tea? Zapping a meal in the microwave? Playing with a Frisbee, Yo-yo, a Hula Hoop, Mr. Potato Head, or a Barbie Doll? Using a credit card?

19. Attributes of Baby Boom Employees, Customers, Citizens Buy now, pay later Respond positively to nostalgia and tradition Prefer “natural” items Want to “make a positive difference” Require the “personal touch” Want their time valued (“I know you’re busy…”) View of Entrepreneurship: Recent revival of interest– freedom and flexibility are valuable

20. Boomers Grew Up with “Proverbs” With your partner, say how you would finish these. Do you have the same responses? “Absence makes the heart…..” “Good things come to those who …..” “A chain is no stronger than….” “A friend in need…..” “Don’t judge a book by its…..”

21. CURRENT AGE: 28-44 KEY FACTS ABOUT GENERATION X: 7. In life, Gen Xers value ___ and ___ most. 8. T or F? A higher % of Xers than Boomers say spiritual teachings are important in making personal decisions.

22. HOW MANY CORRECT ANSWERS DO YOU HAVE SO FAR?

23. GENERATION X Influences and Events: Small Size of Generation Change to Many Family Structures Pervasive Influence of Technology Loss of Heroes/Heroines Concern About AIDS Greater Cultural Diversity

24. INVENTED OR MADE POPULAR DURING EARLY Xer YEARS: Have You Ever Enjoyed…? Eating Cheesecake or Drinking a Smoothie? Munching on Trail Mix / Granola Bars? Getting cash from an ATM? Recording on your VCR? Playing Hacky Sack? Using a Post-It? Talking on a Cell Phone?

27. Attributes of Gen X Employees, Customers, Citizens Good at change Not brand loyal/Always checking options Comfortable with technology Independent Financially savvy and creative Not intimidated / Impressed by authority Want to be able to buy “just the basics” View of Entrepreneurship: Too risky