1. To be Published for free or to be Read for free: OA publishing from an Easterneuropean perspective Lyubomir Penev Pensoft Publishers, Sofia APE 2011 Berlin ViBRANT Virtual Biodversity

2. Quick facts about Pensoft Launched in 1992: more than 650 books published, 85 % in English, mostly in biodiversity science and natural history, for authors from all arund the world Operates from two offices, in Sofia and Moscow, 12 employes Launched its first open access journal ZooKeys (in zoological taxonomy) in July 2008; untill now, ZooKeys published 75 issues and more than 15,000 pages; with 42 issues published in 2010 ZooKeys became a weekly journal! CrossRef member, ISI ans Scopus covered, indexed in Zoological Record, DOAJ, CABI Abstracts, Google Scholar; the first taxonomy journal approved for archiving in PubMedCentral; Impact Factor 1.133 in the 3rd year of existence TRIADA – Pensoft’s digital publishing platform launched in November 2010

4. Innovations Since July 2010 – an XML-based editorial worlkflow, Pensoft Mark Up Tool (PMT) for semantic mark up and semantic enhancements of content Tools for automated dissemination of published content Tools for web crawiling and linking of published content to external resources Data publication

7. Going further - Pensoft Mark Up Tool (PMT) workflow

9. PMT provides: Integration: mark up embedded within the editorial process, two-sided connection to Adobe InDesign Integration: mark up embedded within the editorial process, two-sided connection to Adobe InDesign Universality: customisation towards different schemas and different journal styles Universality: customisation towards different schemas and different journal styles Applicability: acceptance of HTML, XML-tagged and InDesign files Applicability: acceptance of HTML, XML-tagged and InDesign files Automatization: wide array of auto tagging tools; powerful „Search-and-Tag” tool within tagged sections or individual tags Automatization: wide array of auto tagging tools; powerful „Search-and-Tag” tool within tagged sections or individual tags Sustainability: maintenance of own vocabulary of tagged terms and own database of tagged content Sustainability: maintenance of own vocabulary of tagged terms and own database of tagged content Openness: XML export s to various aggregators; automatic layout of HTML and PDF publications Openness: XML export s to various aggregators; automatic layout of HTML and PDF publications

10. But why to mark up? Who will be using that? What does it give more than the usual PDF?

11. Semantic enhancements to published content

13. The occurrence dataset in Google Earth

14. The Future ViBRANT Virtual Biodiversity Virtual Biodiversity Research and Access Network for Taxonomy" (ViBRANT) is a European Union FP7 funded project starting in December 2010 that will support the development of virtual research communities involved in biodiversity science. Our goal is to provide a more integrated and effective framework for those managing biodiversity data on the Web.

15. ViBRANT Products A Virtual Research Environment (Scratchpads) where users can safely store, share and manage their research information. A Virtual Research Environment (Scratchpads) where users can safely store, share and manage their research information.Scratchpads Analytical services for users to build identification keys and phylogenetic trees. Analytical services for users to build identification keys and phylogenetic trees. Analytical services Analytical services A publication platform for users to automatically compile taxonomic manuscripts from their research database. A publication platform for users to automatically compile taxonomic manuscripts from their research database.publication platformpublication platform A portal for users to centrally access publicly accessible biodiversity research information and literature. A portal for users to centrally access publicly accessible biodiversity research information and literature.portal Training & support, helping research communities to use these tools and services. Training & support, helping research communities to use these tools and services. Training & support Training & support A standards compliant technical architecture that can be sustained by biodiversity research community. A standards compliant technical architecture that can be sustained by biodiversity research community.technical architecturetechnical architecture The highlights 14

16. The lessons learned The open access is the only publishing model that allows true and unlimited possibility for innovative publishing! Readers are in love with open access The same readers when becoming authors, do not like to pay for open access Sociological barriers: the majority of authors are not willing to change their writing habits and are still not aware about the tremendous advantages of the Web 2.0 technologies Most small publishers (and some bigger ones) do not understand the semantic tagging or just cannot afford it Cost efficiency – a dramatic gap between production costs and what authors are willing to pay It is not easy, but......... it is exciting!.... and I love OPEN ACCESS!