1. 1 Passengers, travel managers, travel agents… they all point to the need for two major types of air transport in Europe. Air France responds to their expectations with two offers, two highly differentiated products: Two highly differentiated products: “Voyageur” For those looking for a simple and inexpensive product, with all the "essential" of Air France services “Voyageur” For those looking for a simple and inexpensive product, with all the "essential" of Air France services “Premium” For those requiring additional flexibility, more services, greater efficiency and time-savings, at more affordable public fares than the current "Business" and "Tempo Challenge" “Premium” For those requiring additional flexibility, more services, greater efficiency and time-savings, at more affordable public fares than the current "Business" and "Tempo Challenge"

2. 2 Prospective … April 2010 … A customer talks about his experience with the new Voyageur offering, by Air France The VOYAGEUR offering

3. 3 NEW: Air France service for cheaper fares ! I was looking for a flight to Madrid, to go on holidays. When I checked on airfrance.com, I was glad to see Air France proposed a return ticket for 110 €, which was cheaper than usually and than the competitors. Moreover, it was even more simple than before as you get only one price at a time. When I saw this fare, I wasn ’ t sure I could take my days off and if my friend in Madrid would be available. Fortunately, I could book and “ freeze ” this fare for one week thanks to the ‘ Time To Think ’ option. NEW: “Time To Think” option ! > VOYAGEUR Note: all items signed will be available only on airfrance.com at launch

4. 4 >> A few days later, I decided to confirm my booking. The flight had become more expensive, but thanks the “Time To Think option”, I just paid the low fare I saw a few days ago. Just before confirming my booking, for no extra cost, I gave my seating preference (aisle or window), which I couldn’t do at the time of booking before. Then, as soon as I paid, a message explained to me that I was already checked-in !!! It’s as simple as taking a train ! I appreciated this improvement, which is a a real simplification of the trip. NEW: Free seating preference at booking NEW: No more check-in > VOYAGEUR

5. 5 The day before the flight, without doing any action, I automatically received my boarding pass by email ! The seating preference I gave at booking had been respected, but if I had wanted to change it, I would just have needed to click on a link. Contrary to low costs or even some legacy airlines, Air France offers the first bag for free until 23kg (in addition to the cabin bag). If I had needed a second bag, I could have bought it in one click on the Air France web site. NEW: Automatic reception of the boarding pass NEW: Potential seating adjustment (if wanted) First bag offered (until 23 kg) > VOYAGEUR

6. 6 Kiosks at the airport airfrance.com > VOYAGEUR Mobile If I hadn’t bought my ticket on airfrance.com (travel agency, etc..), I could have got my boarding pass via Internet, mobile or kiosk at the airport. For non AF.com buyers: Choice of different check-in methods

7. 7 At the airport, the only thing we had to do was to drop our bag at the new drop-off area, which had been optimized with a reasonable queuing time. NEW: More efficient drop-off zone I have been automatically checked in. But, if I couldn’t have read my emails, or printed my boarding pass, I could have retrieved it at the kiosk. Possibility to re-print the boarding pass (if needed) > VOYAGEUR At the airport, I’ve noticed that a counter was dedicated to passengers with specific needs (Unaccompanied minors, passengers needing assistance…). Specific counter for assistance

8. 8 On board, the cabin crew offered me some snacks and a choice of drinks. I really appreciates this free service that low-costs carriers don’t offer. For short flights, I don’t expect more. Free drinks and snacks > VOYAGEUR

9. 9 Prospective … April 2010 … 2 customers talk about their experiences with the new Premium offering, by Air France The PREMIUM offering

10. 10 The travel policy of my company does not allow me to travel in business class. So, usually, I fly economy class (or Tempo Challenge with Air France), but it’s not ideal for business trips. But this time, Air France has introduced the new Premium Eco, a business solution, which was clearly cheaper than Lufthansa business class, and comparable to Lufthansa economy fully flexible fare. So my travel manager agreed and I chose this new AF offer ! I always choose Business class for my business trips because I need privacy and comfort. So, as usual, I chose the Air France flight in Business class. New: AF Premium Eco Business class still available: Premium Business I needed to go to Dusseldorf for a one-day business trip. > PREMIUM M. DuponD (Premium Business) Mlle DuponT (Premium Eco)

11. 11 Just before confirming my booking, for no extra cost, I gave my seating preference (aisle, or window), which I couldn’t do at booking before. NEW: seating preference at booking The formula I chose was fully flexible, which is very convenient for business flights. I could buy one-way ticket, I could change my booking at any time and if I couldn’t have flown I would have been fully refunded Full flexibility Just before confirming my booking, for no extra cost, I could see the aircraft cabin plan and precisely select my seat. NEW: precise seat choice I didn’t use the “no more check-in” concept this time, but of course I could have if I had bought my ticket on airfrance.com. Thus my boarding pass would have been sent automatically, and I would have received it by mail, or on my mobile phone. If I had had a problem for accessing to my emails for example, I would still have got the possibility to get my boarding pass once at the airport. NEW: No more check-in ! M. DuponD (Premium Business) Mlle DuponT (Premium Eco) > PREMIUM

12. 12 For the check-in, I could choose between all solutions! Dedicated Premium counter KiosksPhone (Premium hotline) Internet Check-in M. DuponD (Premium Business) Mlle DuponT (Premium Eco) Full choice of the check-in method > PREMIUM Mobile

13. 13 The security checks were dedicated to Premium customers, and were really fast, which I appreciate for business trips M. DuponD (Premium Business) Mlle DuponT (Premium Eco) NEW: Premium dedicated faster security checks > PREMIUM

14. 14 After the security checks, I could enjoy the lounge. This is great to do some work or get some rest. Lounge access > PREMIUM M. DuponD (Premium Business) Mlle DuponT (Premium Eco) in CDG and AMS in all stations including CDG and AMS

15. 15 NEW: Priority boarding All the Premium customers boarded in priority. This allowed me to sit in the plane and work sooner. M. DuponD (Premium Business) Mlle DuponT (Premium Eco) > PREMIUM

16. 16 NEW: When I travel with competitors with a full flex economy ticket, I can’t sit in front cabin. On board, the crew offered me a tray, which had been renewed and modernized. It was refreshing and tasty. Premium Catering I was in the front cabin, with all business travelers, which allowed me to work in a quieter atmosphere. M. DuponD (Premium Business) Mlle DuponT (Premium Eco) Seating in front cabin I was sitting in the first rows of the front cabin, which is convenient to get off the plane quickly. Nobody was sitting next to me, which was a guarantee of the Premium Executive service, and which is very useful for confidentiality. + First rows + Nobody next to me curtain M. DuponD (Premium Business) Mlle DuponT (Premium Eco)

17. 17 M. DuponD (Premium Business) Mlle DuponT (Premium Eco) The Premium customer's bags arrived in priority (I could have 2 bags for free), which was again a way to save precious time. Priority luggage delivery

18. 18 M. DuponD (Premium Business) Mlle DuponT (Premium Eco) I realized during my meeting in Dusseldorf that it would be longer than planned. So I called the dedicated Premium hotline to be booked and checked on a later flight. NEW: Dedicated Premium hotline > PREMIUM