2. © 2008 Artenom Consulting COMPANY BASICS Artenom was founded by a group of professionals who formerly worked at senior positions with at leading international PR agencies, Russian and international corporations. Artenom’s team includes four senior consultants, two assistants, up to ten outsourced specialists (programmer, designer, translators, etc) Artenom offers: - business consulting and customized market research - government relations - media relations and monitoring. It also offers services such as production of information materials, editing/translation, event management, and speaker opportunities. Specialist practices: - media and publishing - telecommunications and IT - tourism - construction and real estate. Artenom Consulting offers consultancy and PR services mainly to foreign companies, which are either already working in Russia/CIS, or are planning to expand to the Russian or CIS markets.

3. © 2008 Artenom Consulting CONSULTANTS' EXPERIENCE TOURISM 5-star hotel (Switzerland) Real estate Company (Cyprus) In-flight magazine (Russia) KEY RUSSIAN PARTNERS Russian Union of Industrialists and Entrepreneurs Russia‘s Communications Ministry Moscow City Government Moscow Sports Committee American Chamber of Commerce in Russia European Business Club in Russia CORPORATE PR Microsoft Borland Dow Corning Nokia Diners Club Nortel Networks Aeroflot Dell

4. © 2008 Artenom Consulting NETWORK Long-standing partnerships Shared operational strategy Shared mission and vision Frequent cooperation East Side Consulting GMBH (Frankfurt) IR Japan, Inc. (Tokyo) Newell Public Relations (Hong Kong) All Rivers Public Relations (Hong Kong) Newell Public Relations (Beijing) RPA & Communicate, Inc. (Manila)

5. © 2008 Artenom Consulting OUR CLIENTS Companies entering new markets Special project teams Sales and marketing departments targeting hard-to- reach or competitive target audiences Multinationals working with local staff or subcontractors to adhere to international standards Company spokespeople Marketing or communications departments Anyone doing business in a multicultural environment Profiting from an alternative Our typical clients include:

6. © 2008 Artenom Consulting INDUSTRY EXPERTISE –Technical suppliers –Consumer companies –Broadcasters –Rights holders and distributors –Government ministries and regulators –Publishers –Telecommunications companies –Understanding of Russian market and key players –Close connections with specialists in general publications –Excellent relationships with specialist trade publications –Close contacts with professional associations Consultants experienced with:Market Knowledge:

7. © 2008 Artenom Consulting How we measure Why we measure MEASUREMENT Set measurable objectives: opinion polls, sales leads, recognition Track all data sources –Salespeople –Media –Customers –Professional organizations –Exhibitions Response codes for all activities Less wastage Better planning Better ROI

8. © 2008 Artenom Consulting SERVICES Market Understanding Planning and Strategy Implementation Event Management Media and Editorial Services Internal Communications Cross-Cultural Consulting

9. © 2008 Artenom Consulting SERVICES Brand audit Market surveys Comprehensive, impartial report on local opinions about your business and your brand One-off or ongoing reports about a specific market sector Marketing / PR measurement Investigation of the relative success of your existing marketing/PR activities Regulatory review Overview of individual countries' regulatory environments in specific sectors Media monitoring Press clippings and/or news summaries from mass media and trade media Media auditsMarket research among news or trade journalists Seek sponsorship opportunities Ongoing review of opportunities and rates for exhibitions, professional associations, advertising Market Understanding

10. © 2008 Artenom Consulting SERVICES Localized planning Create regional marketing and PR plan as well as local marketing and PR plans for each market Multilocal positioning Create the most viable positioning for each target market, including competitive edge, brand values, etc. Target market identification Make recommendations on feasibility of individual target markets or sectors Choice of marketing / PR tools Select marketing / PR tools for individual markets or for Russia and former USSR region Planning and Strategy

11. © 2008 Artenom Consulting SERVICES Exhibition management Turnkey service including choice of exhibition, design and production of booth, development of collateral and brochures, staffing of booth, etc. Product launches Venue booking, decoration, invitations, printing, logistics, transportation, speechwriting, press kit, etc. Press conferences Formal announcements, including logistical arrangements, media invitations, press kit, etc. Technical seminars Coordination of materials, development of invitation database, development of sales kit, logistics, etc. Customer events Cocktails, corporate hospitality, branding parties, etc. Premium sourcing Source inexpensive, high-quality souvenirs direct from manufacturers Implementation Event Management

12. © 2008 Artenom Consulting SERVICES Advertising localization Choice of media buy, translation of advertising, development of new localized creative for individual markets Media releases Localize and distribute global releases on a local basis, or research, write and distribute releases locally Media relationship building Line up informal meetings and luncheons, hold regular briefing sessions for journalists and analysts Media interviews Line up interviews with local trade or news journalists, brief spokesperson, follow up with media Brochures and collateral Research, writing, translation, design, and printing of brochures, flyers, folders, and sales kits Public speaking Speechwriting, arrangement of speaking opportunities, interpretation Implementation Media and Editorial Services

13. © 2008 Artenom Consulting SERVICES Customer service training Training for call center personnel on Russian and international issues Newsletters Prepare local content for global newsletters, or develop local customer newsletter in Russia; provide editorial and translation Business partner / reseller workshops Hold workshops on standards, new products, marketing, and PR for local business partners or resellers Websites and intranets Prepare local content for global website or intranet, or create local website or intranet for customers or resellers Implementation Internal Communications

14. © 2008 Artenom Consulting SERVICES Implementation Cross-cultural Consulting Standards training Train suppliers and contractors to meet international standards and codes of practice Pre-departure counseling Work with international salespeople and executives to prepare for overseas postings Post-arrival training Cultural adaptation training and survival skills training Cross-cultural media training Train spokespeople to work with Russian- language media in target markets

15. © 2008 Artenom Consulting HOW WE CAN COOPERATE Act as local marketing and communications representative Research brand, create market strategy Develop communications implementation plan Roll out regional or local campaigns Act as project manager for exhibition, road show, etc. Carry out one-off projects Implementation only In-depth Strategy + implementation

16. © 2008 Artenom Consulting CONTACT Artenom-CFE Consulting contact@artenom-cfe.com www.artenom-cfe.com