1. www.sti-innsbruck.at © Copyright 2012 STI INNSBRUCK www.sti-innsbruck.at Facebook strategy of a hotel Case study: Hotel Rotes Wildschwein Carmen Brenner Ioannis Stavrakantonakis

2. www.sti-innsbruck.at Booking Engine Hotel 2.0 2 Facebook account Homepage www.rotes-wildschwein.at http://www.facebook.com/pages/R otes- Wildschwein/321731534545050

3. www.sti-innsbruck.at Booking Engine Hotel 2.0 3 Facebook accountHomepage +1 DIRECT booking channel CRM Engage

4. www.sti-innsbruck.at Facebook features 4 Facebook Ads (not free) Facebook Widgets for the Web site (free) Facebook Fan page (free) Facebook Apps (free)

5. www.sti-innsbruck.at Facebook Fan page + Apps 5 Create your own App Apps for Promotions Apps for Lotteries/Competitions Apps for Bookings (Check availability, Book) Use existing Apps e.g. Apps for HTML (iframe) Tabs

6. www.sti-innsbruck.at Facebook Fan page 6 Exploit the new timeline features –Founding year –Make available historical photos and past events Eye-candies –Image/Video galleries Take pictures during the events organized by the hotel Upload and tag your customers in the photos Friends of this person see the picture in their news feed Events of the hotel Competitions (could be organized with or without an app) –Run a photo contest of your local area

7. www.sti-innsbruck.at Engagement via Facebook 7 Communicate with your costumers! Send them vacation tips (What to do during your stay? etc.) Post to their timelines with offers, reminders, discounts etc. –Friends of this person can see this (privacy: friends, friends of friends, public) This behavior gives you back two things Hotel engages with the customers because the hotel team makes them feel important Exploit the second level of friendship by triggering the attention of their friends.

8. www.sti-innsbruck.at Engagement via Facebook 8 Requirements Train the hotelier to understand the Facebook platform and how it really works in order to be able to exploit it in the most productive way Facebook booking app development

9. www.sti-innsbruck.at References 1.Social Media Strategies for Hotels: http://blog.milestoneinternet.com/web-2/social- media-strategies-for-hotels/http://blog.milestoneinternet.com/web-2/social- media-strategies-for-hotels/ 2.http://www.evisionworldwide.com/learning/facebook-best-practices-part-1/http://www.evisionworldwide.com/learning/facebook-best-practices-part-1/ 9