2. TOPICS TO BE DISCUSSED  Mobile Commerce Mobile Commerce  M-Commerce Technology M-Commerce Technology  M-Commerce Services and Applications M-Commerce Services and Applications  M-Commerce features M-Commerce features

3.  “Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-controlled networks with the help of an electronic device.”  Mobile commerce in essence utilizes mobile devices connected through the wireless network to simplify and implement daily economic activities such as product searching, price determination, negotiations, contracts, settlement, payment and delivery.

4.  Branch of e-commerce  Users interact with service providers through a mobile and wireless network  Users use mobile devices for information retrieval and processing transactions

5.  Technologies and standards ◦ Wireless Application Protocol (WAP)  a communication standard used by developers to create m- commerce applications ◦ Wireless Markup Language (WML) ◦ Infrared or Bluetooth wireless networking technology  Near Field Communications (NFC)  Open Mobile Alliance (OMA) ◦ Hundreds of mobile operators, device and network suppliers and companies have joined together to create standards and interoperability between mobile devices

6.  Directory- oriented ◦ Provides information to mobile users (only read request to directory) ◦ Eg. location, content, user dependent, being localized and personalized, specific for every mobile user

7. Products and services:  Mobile ticketing ◦ Booking, cancelling- tickets sent to mobile phones, to laptops ◦ Bus tickets, flight tickets, train tickets  Mobile vouchers, coupons and loyalty cards ◦ Virtual tokens sent to mobile phones ◦ Location based services

8. Products and services:  Location- based services ◦ Location used for MCommerce transactions ◦ Eg. of services: local maps, local offers, local weather  Information services ◦ Services delivered to mobile phone users ◦ Eg. of services: news services, stock data, sports results, traffic data and information

9. Products and services:  Mobile banking ◦ Using mobile phones or mobile equipment to access account information and make transactions  Mobile purchase ◦ Online shopping, browsing, ordering  Mobile marketing and advertising ◦ Sending advertising messages

10.  Easy and timely access to information  Immediate purchase opportunity  Provisions of wireless coupons based on user profiles  Bank transaction through mobile terminals  Location management (e.g.  locating a person/ATM/restaurant that is nearby)