1. AIA Conference John Nicholson Chief Executive Aviation NZ 28 July 2010 Flight Training Division Connecting customers to New Zealand Aviation solutions

2. Overview Will cover: Review of last year Update on Aviation NZ The region by sector matrix What we are doing Who wants a boarding pass? Connecting customers to New Zealand Aviation solutions

3. SupplyInfluenceDemand NZ Companies Sector Champions Aviation NZ  Identifies  Validates  Facilitates  Builds scale  Develops Programmes  Promotes  Champions Customers Opportunities CAA AIA MoT NZTE InteractionNeed Scale Collaboratio n Respond Connecting customers to New Zealand Aviation solutions

4. Aviation NZ Role Develops strategic relationships with international companies Identifies, and validates opportunities Facilitates and project manages responses Raises NZ aviation profile Encourages regulatory alignment Connecting customers to New Zealand Aviation solutions

5. The market outlook Farnborough sales nearly US$29b Boeing 20 year forecast increases by 1900 aircraft Bombardier's first 20 year bullish forecast IATA July Confidence survey up Student pilots hit 10 yr low in US Pink-slip season in India ends China ups the ante National Bureau of Investigations on the job in the Philippines Connecting customers to New Zealand Aviation solutions

6. The sector/market mix TrainingMROAirports IndiaYesNoPoss ChinaYesNoPoss South Pacific PossYesPoss Connecting customers to New Zealand Aviation solutions

7. “… if we go into another country and make decision based on how we operate in our own home country – the chances are we’ll make some very bad decisions.” Prof. Geert Hofstede, author of Culture’s Consequences, et al. “Know your enemy and know thyself and you can fight a hundred battles without peril (Sun Zi, The Art of War, 6th century BC) iglobal The culture of doing business

8. The link between an organisation and its audience - internal and externalA reputationA perception of an organisation – both emotional and rationalA sum of all of the parts of an organisationThe glue that binds an organisation together and provides its stakeholders and members with a sense of belongingA common voice and a collective force What is a brand?

9. To connect with your audiences – both internal and externalTo build a reputationTo express the promise that your organisation offersTo deliver the promise that your organisation offersTo develop consistency which leads to trustTo build strength through solidarityTo increase the value of your organisation Why build a brand?

10. What we are doing: the brand The vision: A specialised, globally connected high value, growing and sustainable service and manufacturing industry based on 21 st century technologies. Values Professional – expert advice Innovative – develops solutions Collaborative – brings together Responsive – customer focus Accountable – measured by results Connecting customers to New Zealand Aviation solutions

11. What we are doing - positioning Positioning statement: New Zealand supplies ‘fit for purpose’ pilots Substantiation New Zealand provides trainers who customise to client requirements. New Zealand has a challenging and testing training environment with clear airspace over spectacular and diverse terrain with varied weather patterns Connecting customers to New Zealand Aviation solutions

12. What we see ‘..pleased in particular with my manual flying and situational awareness skills’. Indian FO with Indigo, Intl Aviation Academy ‘…the best helicopter trainer…I got a job straight away.’ Chinese pilot, Nelson Aviation College Connecting customers to New Zealand Aviation solutions

13. What we are doing: actions Relationships in market Relationships with key NZ companies ASPA event, Akl 11 and 12 Nov 2010 Avalon Airshow 1 to 6 March 2011 Potential visit from India Potential South America research More input Connecting customers to New Zealand Aviation solutions

14. Who we are working with Airways NZAir Hawkes Bay ANZATASPEQ AstralHelicoptersAviation Labour Grp CTC AviationFlight Training Manawatu Helinorth Helicopter Flight Training MainlandNMIT Peet Aviation Rishworth Aviation Strategic Sourcing Superstructure Group Travel Training & Careers Connecting customers to New Zealand Aviation solutions

15. Collaboration at a price Connecting customers to New Zealand Aviation solutions

16. Conclusion Aviation NZ is about collaboration to achieve the scale and breadth of response We focus on higher value, but more complex solutions Some programmes are in place Opportunities exist for involvement Who wants a Boarding Pass? Connecting customers to New Zealand Aviation solutions