1. Your Logo Here DePaul Athletics Ticketing Presented By Rich Crothers & Igor Kanevskiy April 14th, 2005

2. Your Logo Here About DePaul University Established in 1898 Urban, Catholic, Vincentian 23,500 students –Approximately 75% commuter students 4,500 faculty and staff Sports –Men’s and Women’s basketball and soccer –Women’s softball and volleyball

3. Your Logo Here DePaul’s IS division PeopleSoft shop –120 people –Running Windows 2003 and Unix systems Blackboard School –Unix Transaction System –Blackboard Learning System

4. Your Logo Here DePaul University’s Athletic Ticketing Solution Session Objectives: –Why did we want a new athletic ticketing system? –Choice of solution –Solution design –Lessons learned Innovation –Build a working web-based ticketing solution within existing system architecture Results of Design

5. Your Logo Here Why do we want a new athletic ticketing system? DePaul University recently instituted an athletics fee Provide free or discounted event admission Handle expected increase in attendance with the move to the Big East Conference Automated system to address event registration and payment for extended benefits Ability to sign-up for an Athletics event at any of DePaul University venues: Wish Field, Athletic Center and Allstate Arena

6. Your Logo Here Solution Options Two possible solutions –Buy TicketMaster’s Archtics solution –Build internal DePaul solution Solutions evaluated with Even Swaps methodology

7. Your Logo Here Even Swaps Analysis

8. Your Logo Here Decision DePaul’s internal solution fit best with the Athletic Department functional and overall requirements High visibility to students Integrates into the “Student Experience” Exclusively DePaul branded Use the DePaul ID as the “Ticket”

9. Your Logo Here Results Solution has been live and largely successful for the athletics fall and winter seasons –35+ Total events –Total attendees = 8904 with 1338 guests –Total parking passes sold = 1030 –Total bus requests = 3348 –Students and fans commented that the system was “cool”, “easy” and “advanced”

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11. PeopleSoft / Blackboard Interface

12. Your Logo Here Sequoia Wireless Reader 10 readers Project required online use

13. Your Logo Here Solution Design Blackboard Transaction System Unix Edition –Count Privilege/Account 1 tick for student 1 tick for guest (limit 1guest) –Daily reset AP-NP Bug with Daily Count reset

14. Your Logo Here Solution Design Peoplesoft interface with Blackboard Transaction System Unix Edition –PeopleSoft script (SQR) runs to import patrons into BTSUE PS Auto Schedule to update adds to the events Automated Import Script on BTSUE Run morning of the event Updated every 30 minutes until event start time

15. Your Logo Here Solution Design Blackboard and Informatica –Script to run log recall for Sequoia readers “to file” –Informatica pulls file from /tmp –Analyze Swipe used data vs. Sign Up

16. Your Logo Here Student Experience Flow

17. Your Logo Here Solution Design PeopleSoft Enterprise Portal

18. Your Logo Here Event Reservation Check student eligibility –Athletics fee charged? Web service call to PeopleSoft Student Administration System Check availability –Seats still available? –Registration still open? Log beginning of session

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20. Reserve Tickets Tickets are reserved for three minutes –Update session with purchase options and expiration time –Additional availability checks

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22. Collect Billing Information Payment –Credit card number Number verified by algorithm –CVV2 –Name and address

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24. Charge Credit Card Web service call to a DePaul eCommerce Service –.NET Web Service –Wrapper for a COM DLL –Synchronous call across the Internet

25. Your Logo Here Credit Card Vendor - Nova Contact the vendor with required information Process response Log the transaction to a separate database Return code from Nova sent back to reservation application Reservation application determines whether to continue, give user another chance, or to stop the purchase –Allow only three attempts

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27. Confirmation Screen Update session to reflect a purchase Past attempts are marked as invalid Parking Pass displayed if purchased

28. Your Logo Here Customer Relationship Management (CRM) 314,854 emails 22 campaigns in 4 ½ months Three types of communications –Reminders to Students with Reservations –Student Attendee Drive –General Awareness of New Student Athletics Tickets Benefit A variety of offline marketing support drove students to Athletics website

29. Your Logo Here Reporting Event and registration data moved to a data warehouse Analyzed and displayed with Informatica’s PowerAnalyzer Tool is entirely Web- Based

30. Your Logo Here Lessons Learned Scalability of solution Quick, efficient processing of transactions Linking multiple systems together requires a bullet-proof design and superb coding DePaul had 4 out of 35 event failures Two first test events and two first “live” events  AP-NP bug in BTSUE (3 failures)  PeopleSoft interface to BTSUE (1 failure)

31. Your Logo Here Conclusion Innovating Together in ‘05: –Built a working ticketing solution from scratch in 3 months with 7 people –Solution has been live for the athletics fall and winter seasons, with our largest event comprising around 2,000 students –Partnership with Blackboard and Sequoia Contact Info: –ikanevsk@depaul.eduikanevsk@depaul.edu –rcrother@depaul.edurcrother@depaul.edu

32. Your Logo Here Question?