1. designtechnology Logos, a new thing? …meaning; ‘the cosmic reason that gives order to the world’ 1960, the need for a visual presence 1980, into our subconscious… So recognisable…

2. designtechnology Why are some logos more memorable than others? …repetition, how? Test yourself….

3. designtechnology Evolution of logos …only making minor tweaks… Others require a different approach….

4. designtechnology Designing a logo: Characteristics of a successful logo …its not all about cash… A few common traits: Adaptable Communicate Convey something…

5. designtechnology Designing a logo: Tried and tested formulas Combine an organic, flamboyant graphic with a geometric backdrop Or Combine a geometric shapes to create a powerful language

6. designtechnology Designing a logo: Help designing a logo When designing any logo, try and stick to the acronym… SECRET

7. designtechnology What is corporate Identity (ID)? Consistent visual appearance… Central is the logo… Meticulous design system…

8. designtechnology A brief history of branding… Manufacturers were finding it difficult to sell their products… A method of persuasion… Some of the earliest brands…

9. designtechnology What then, is a brand? Adding meaning or value… Guarantee of genuineness… A badge of trustworthiness… A pledge of performance… How do they create a brand?

10. designtechnology Why is it s important? Depicting your brands identity or qualities… Consumers purchase the brand and not the product…

11. designtechnology How valuable is brand? Purchasing the brand name and not just the company… To deliver the message of the brand clearly To confirm the credibility of the brand To make an emotional connection with the target audience To motivate the target audience into buying To create a loyal audience