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Survey research Richard T. Watson rwatson@terry.uga.edu copyright © 2003
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Key issues – a sample survey Key issues studies have been conducted in several countries Similar to Delphi approach The 1988 Australian study exemplifies several features of a sample survey A modification of earlier US studies –Rating rather than ranking –Feedback to population Watson, R. T. Key issues in information systems management: an Australian perspective – 1988. Australian Computer Journal. 1989; 21(3): 118-129.
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The population MIS managers of Australia’s top 200 organizations Australian Business Review Weekly list Used library resources to find address and SIC (standard industrial code)
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Response rates
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Non-response problem 24% response rate is low but typical 2 = 10.52 with p =.31
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How many rounds?
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Extending the study Comparison with other key issue studies –Cultural differences –Stage of economic development –Local conditions –Watson, R. T.; Brancheau, J. C. Key issues in information systems management: an international perspective. Information & Management; 1991; 20(3): 213-223. Determinants of key issues –Watson, R. T. Influences on information systems managers' perceptions of key issues: information scanning and relationship with the CEO. MIS Quarterly. 1990; 14(2):217- 232.
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Comparative analysis
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Correlation analysis
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Correspondence analysis
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Determinants What ‘causes’ key issues? Contextual factors Individual factors
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Conceptual model
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Research model
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Measuring information scanning Reported hours of scanning –IS literature –Management literature Reported number of sources –IS literature –Management literature Measure correlation with top five issues
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Information scanning
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Measuring relationship with CEO Reporting level Physical location with respect to the CEO Communication with the CEO –two-way face-to-face telephone –one-way written via boss
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Closeness to CEO
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Research contribution Knowledge of key concerns of Australian MIS managers Impact of culture on key issues Identification of a determinant of a key issue
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Variations on key issues studies Q-sorting –Overcome independence of rating –Not as cognitively difficult as ranking –Identify multiple perspectives Interpretive structural modeling –Uncovering relationships –Root cause analysis
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A second comparative analysis Conceptual model
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Impact of national culture
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Correspondence analysis
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Cloud map
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Conclusion What are the nuggets?
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