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Intel ® and Mobility “Converging Platforms” José I. Sáez EMEA Business Dev. Mgr-Mobility IBM WLAN Summit-Milan, Italy October 26,

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Presentation on theme: "Intel ® and Mobility “Converging Platforms” José I. Sáez EMEA Business Dev. Mgr-Mobility IBM WLAN Summit-Milan, Italy October 26,"— Presentation transcript:

1 Intel ® and Mobility “Converging Platforms” José I. Sáez jose.i.saez@intel.com EMEA Business Dev. Mgr-Mobility IBM WLAN Summit-Milan, Italy October 26, 2005

2 2 All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others. The sweet spot for each technology is unique - End-users looking for ubiquitous access The sweet spot for each technology is unique - End-users looking for ubiquitous access Mobility meaning Wireless Broadband everywhere Continuum of Wireless Standards IEEE 802.15* Bluetooth WWAN (>30km) WMAN (30km) WLAN (100m) WPAN (10m) ETSI HiperPAN* IEEE 802.11* WIFI ETSI HiperLAN* IEEE 802.16* WIMAX ETSI HiperMAN* & HIPERACCESS* IEEE 802.20* (proposed) 3GPP, EDGE (GSM) IEEE 802.16e*

3 3 All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others. Telecommunications Industry Trends The communication industry is going through convergence and stratification: Data BU core User Database ISP Fixed BU PSTN User Database Mobile BU User Database Cellula r Access core Device Access Cellular DSL IP Gateway Services PresenceVoiceContent Third Party Convergence:Device – multiple communications on a single device Access – merging of mobile and fixed access networks Core network – all IP transports Stratification:Operators moving from vertical access to service-oriented businesses Operators opening access to 3 rd Party Content and Services (VNO) Software reuse across device types. Intel’s focus area

4 4 All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others. New Requirements Placed on Device Platforms Service Provider Requirements:Service Provider Requirements: Rapid InnovationRapid Innovation Controlled ImplementationControlled Implementation Service MgtService Mgt End-User Requirements:End-User Requirements: Rich FeaturesRich Features FlexibilityFlexibility End-User-to-Device View Intel is motivated to create ‘Connected Mobile Client’ platforms of choice for the ecosystem Network-to-Device View Device End User: Consumer & Corporate Service Provider TSP, MVNO, Enterprise

5 5 All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others. Definition: A Connected Mobile Client is a intelligent node on the Service Provider network that provides simple, secure and reliable: Connectivity, Device Management, & Service Delivery Capability Feature Category Intel Deliverables Connectivity Client pervasive voice & data network connectivity Coherent HW and Drivers WLAN, WWAN Anywhere-Anytime Connectivity Connection Manager Common Connectivity Framework (CCF) Seamless Connectivity Adapter Switching Device-to-Device Session Transfer Device Management Securely manage client devices Asset Management & Access Control Wireless Trusted Module Secure Manageability Engine (SME) Configuration Mgmt Network-to-Device Management Wireless, Remote & User-Initiated Intel® AMT Device-to-Device Management Resource Sharing Remote Console Network Storage Service Delivery Standards-based signaling protocols (IMS/OMA) Reliable and Secure Service Service Delivery Agent DLNA End-to-End Bearer Maintenance QoS Negotiation Hi Fidelity Communication WB Vocoders, Fast Video Decoders Connected Mobile Client

6 6 All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others. Wireless trends... Source: IDC 10% 0 50 100 2003 Notebooks ARE Converged Clients... 65% 90% 96% 20042005 2006 Before Centrino ™ Mobile Technology Notebook WLAN Attach Rate 55Mu (est) 2005 25Mu2001 WW Mobile PC shipments Source: Gartner ‘04...and Handsets are getting Smarter... 6

7 7 All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others. The NEXT WLAN Evolution

8 8 All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others. Taking Mobility to a New Level Intel ® Centrino ™ Mobile Technology Q1’05Sonoma Mobile Intel ® 915GM, 915GMS, & 915PM Express Chipsets Intel ® PRO/Wireless 2915ABG Network Connection Intel ® Pentium ® M Processor (Dothan w/533 MHz FSB) Execute Disable Bit Wireless ChipsetProcessor Q1’06 Napa Yonah (Dual-core, mobile optimized, 65nm) Intel ® Virtualization Technology Calistoga (Improved integrated graphics chipsets) Intel ® AMT (wired) Golan (Next Generation Wireless, supporting latest security standards & VoIP features) Responsiveness Security Flexibility Stability Mobile Intel ® 915GM, 915PM & 915GMS Express Chipsets Intel ® PRO/Wireless 2200BG & 2915ABG Deploy Qualify Intel ® Pentium ® M processor Delivering your mobile digital needs Launch

9 9 All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others. Intel® Innovation PC Award Winners Intel® Innovation PC Award Winners Other names and brands may be claimed as the property of others. Other names and brands may be claimed as the property of others. Napa Platform Initiatives Digital Home \ On-the-go EntertainmentOn-the-go Entertainment Dorrington / Sync n Go Dorrington / Sync n Go Media Optimized Media Optimized Intel® High Definition Audio Intel® High Definition Audio Intel® Dolby* Collaboration Intel® Dolby* Collaboration Digital Office \ Manageability Manageability Virtualization Technology Virtualization Technology Intel® Active Management Technology Intel® Active Management Technology Voice over IP Voice over IP Pervasive Connectivity Pervasive Connectivity Intel Building Blocks \ Yonah Dual Core Yonah Dual Core Intel Software Intel Software Calistoga & ICH7-M Chipset Calistoga & ICH7-M Chipset Golan Wireless LAN Golan Wireless LAN Tekoa Wired LAN Tekoa Wired LAN Platform Initiatives unleashing the “WOW” in Napa

10 10 All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others. However, somebody wrote a CHECK...

11 11 All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others. Cellular data enters the Notebook Enterprise IT wants:Enterprise IT wants: Support for all enterprise HardwareSupport for all enterprise Hardware Cross-platform consistent Client SoftwareCross-platform consistent Client Software Single point configuration managerSingle point configuration manager Notebook OEMs want:Notebook OEMs want: Support for all OEM- desired Hardware componentsSupport for all OEM- desired Hardware components Elimination of End-User confusionElimination of End-User confusion Source: Instat 12/04 There is a need to provide an “Easy-as-Wi-Fi” experience for WLAN+WWAN Notebook customer

12 12 All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others. 60 80 100 120 65% ? 90% ? 96% ? Can History Repeat for WWAN & Notebook? * 0 20 40 2003200420052006200720082009 Notebook WWAN Data Attach Rate 0% 100% Units (Millions) * Projecting Industry Estimates Accelerate Adoption 10%

13 Components to Enable Services: Common Connectivity Framework (CCF)

14 14 All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others. Notebook Connectivity to 3G WWAN Today Key advantages:Key advantages: Choice of “Best of Breed” of available 3GWWAN CardsChoice of “Best of Breed” of available 3GWWAN Cards Dedicated device for WWAN on NotebookDedicated device for WWAN on Notebook Challenge:Challenge: Need to get card attach rate to accelerateNeed to get card attach rate to accelerate Key advantages:Key advantages: Getting increased use/ utility from devices you already carryGetting increased use/ utility from devices you already carry Ease of Entry for time WWAN userEase of Entry for time WWAN user Challenge:Challenge: Lack of ‘ease-of-connect’ and interoperability between Notebook- Handset.Lack of ‘ease-of-connect’ and interoperability between Notebook- Handset. No easy-to-use, ubiquitous solution todayNo easy-to-use, ubiquitous solution today Via the HandsetVia 3G WWAN Add-On Card Primarily two ways to connect : We can significantly increase 3G WWAN data connectivity for the Notebook by both methods For the Road Warrior who needs anytime-anywhere connectivity For everyone else who wants occasional wide- area connectivity

15 15 All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others. “CCFv1” Notebook WWAN Modem via Bluetooth Handheld ConnectionNotebook WWAN Modem via Bluetooth Handheld Connection Home Office Road Network CCF: A Family of Connected Usages End-Customer Experience: One-Logical Device, All network types

16 16 All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others. Connection Resources (Wired LAN, Bluetooth, WiFi, UWB, etc) Device-to-Device Connectivity CommonComponents Desktop Notebook Handheld Consumer Elec. Platforms CCF DH-DO Alignment Proposal DH/DO/CCF use common platform ingredients to provide complementary usages/services GTM Programs Digital Office Digital Home Common Connectivity Framework Usages IP-based Protocols Middleware Components (UPnP, XRT, XML, HTTP, etc,) DLNA Media Technologies Sync Engine Content Protection (e.g. OMA DRM) Device Management (e.g. Intel® AMT, OMA DM, etc,)

17 17 All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others. CCFv1 Connection Manager Integration WWAN Modem Secure Content Transfer Trusted Device Collaboration Security Simplicity Customer Needs Components to Enable Services Resource Sharing Resource Sharing CollaborationInput-Output Network-to-Device Management Network-to-Device Management Device Management Device Management Device-to-Device Management Device-to-Device Management

18 18 All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others. Convergence will occur at Several Levels: SiliconSilicon More capabilities integrated directly into platformsMore capabilities integrated directly into platforms Radio Technologies within the DeviceRadio Technologies within the Device Combo handsets becoming mainstreamCombo handsets becoming mainstream Connection SoftwareConnection Software Connection Manager ExperienceConnection Manager Experience Mobilized Software and ApplicationsMobilized Software and Applications Applications drive usage!Applications drive usage! NetworksNetworks Integrated Telcos moving towards unique Billing & Roaming ExperienceIntegrated Telcos moving towards unique Billing & Roaming Experience End-User ExperienceEnd-User Experience Seamless access to networks (Roaming & Billing)Seamless access to networks (Roaming & Billing) Ease-of-use verificationsEase-of-use verifications

19 19 All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others. Summary Mobility has achieved MASS volumes 1. Easy-of-use for Mobile Data Service is essential 2. Critical mass of Hotspots and Terminals is being realized 3. Standarization (Software, Security, Roaming, etc) accelerates adoption 4. Converged offerings require collaboration 5.

20 Thank You. José I. Sáez jose.i.saez@intel.com


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