1. From Information to Knowledge Handling information when writing your thesis Betina B. Sjøstrøm AU Library Fuglesangs Alle, Spring 2015 1

2. From Information to Knowledge Betina B. Sjøstrøm AU Library Fuglesangs Alle, 2015 2 The process of searching and learningMapping your topic and finding search termsSources and searchingReferences

3. Search – choose – read! … and search again  Searching takes time!  Skim or browse the result for relevant and ”may be relevant” texts. Use title, abstract, keywords.  Use your newly acquired knowledge to conduct new searches! Betina B. Sjøstrøm AU Library Fuglesangs Alle, 2015 3

4. ETC’s brand awareness PR strategies Fournier (1998) Fournier (1998) Fournier & Avery (2011a) Fournier & Avery (2011a) Marketing communication Fashion bloggers and communities Relations between consumers The meaning of fashion identity Fashion, identity and relation Brainstorm insight: Brand relations are vital in order for fashion brands to create awareness Cova & Cova (2002) New media – new consumers Mangold & Faulds (2009) Susanne Thrige AU Library Fuglesangs Alle, 14.3.2013 4

5. Mapping a topic > search terms  Extract relevant terms from your map  Think of variations of words; more general, more specific, synonyms  Remember that you can’t use sentences when you search; ”consumers relation to other consumers”  Extract terms; consumer AND relation(s)  Or: consumer relations  Be open for inspiration Betina B. Sjøstrøm AU Library Fuglesangs Alle, 2015 5

6. Search techniques  AND/OR/ NOT  Truncation Aware*  Phrase search, ”marketing communication” Betina B. Sjøstrøm AU Library Fuglesangs Alle, 2015 6

7. Chain search by use of a known source  Use a known source for further searching on:  Author name; what else has the author written?  Reference list; which sources are used?  Citations; who has cited the source in their reference list? Use a citation database ! Betina B. Sjøstrøm AU Library Fuglesangs Alle, 2015 7

8. Some (relevant) databases Betina B. Sjøstrøm, Fuglesangs Alle, 2015 8

9. Reference management  Keep track of your references, add citations in the text and create reference list  Free tools online  Support from AU Library > Use Refworks or End Note Betina B. Sjøstrøm AU Library Fuglesangs Alle, 2015 9

10. Ellis, D. (1989) A Behavioural Approach to Information Retrieval System Design. Journal of Documentation, 47, (3), 171-212. Massey, J.E. (2004) Managing Organizational Images: Crisis Response and Legitimacy Restoration. In Millar, D.P. and Heath, R.L. (ed.) Responding to crisis: A Rhetorical Approach to Crisis Communication, Mahwah, New Jersey: Lawrence Erlbaum Associates, 233-246 Meyerhoff, M. (2012) Discourse Analysis: An Introduction, 2nd edn. London: Bloomsbury. Research Group for Knowledge Communication, Aarhus University (2012) Knowledge Communication. Available at: http://www.asb.dk/article.aspx?pid=6212&lang=en- gb [Accessed 17 October 2012]http://www.asb.dk/article.aspx?pid=6212&lang=en- gb Article Book Chapter Website 10 To recognize and create references Avoid plagiarising – use: ”Academic Practice: Guidelines for Staff and Students” by Sandro Nielsen and Carmen Heine, BCOM

11. Good to know…  Book a Librarian http://library.au.dk/en/borrowing-and-returning/book-a-librarian/  Courses on Refworks http://library.au.dk/guides/referencehaandtering/refworks/  Access to databases AU Library http://library.au.dk/ http://library.au.dk/ (choose Databases ) Betina B. Sjøstrøm AU Library Fuglesangs Alle, 2014 11

12. To sum up… Betina B. Sjøstrøm AU Library Fuglesangs Alle, 2015 12 The process of searching and learningMapping your topic and finding search termsSources and searchingReferences