1.  On the front of your graphic organizer, answer the following BRO Time Questions using the textbook: In your own words define the term brand Using the graphic organizer, fill in the circles stemming from the word brand with four words that describe the marketing term  On the back of your graphic organizer, answer the following questions How many brands are you wearing or carrying with you today in class? Of the many brands that you wear, what is your favorite brand and why? Make sure to put your name on your BRO Time and turn it in to Ms. Guerrero when you’re done

2. Sports and Entertainment Marketing

9. What is Branding?

10.  a name, term, design, symbol, or combination of these elements that identifies a product and distinguishes it from its competitors Branding

11.  a word, group of words, letters, or numbers that represents a product that can be spoken ◦ Should be easily pronounced, distinctive, and recognizable

12.  Top Entertainment Logos and Jingles Top Entertainment Logos and Jingles

13.  a brand name, brand mark, trade name, trade character, or a combination of these that is given legal protection by the federal government

14. Trademarks are used to prevent other companies from using a similar element that might be confused with the trademarked one.

15.  The value a brand has beyond its actual functional benefits  Customers are willing to pay more for a brand  Value becomes a competitive advantage History of Branding

16.  National Brands (manufacturer brand)  Private Brands (intermediary brand)  Generic brands

17.  Owned by a producer of the product  Manufacturers use: multi-product multi-branding co-branding

18.  Used when the manufacturer uses one name for all its products Example: Nike  basketball  running  soccer  golf  hockey

19.  Each product in a product line has a distinctive name  Strategy is used for product that target different consumers  Example: Procter and Gamble’s deodorant Secret: for women Old Spice: for men Sure: for men or women

20.  Combines one or more brands to increase customer loyalty and sales for each product  Two manufacturers team up to produce one product

21.  Carries a name developed by the wholesaler or retailer,  Intermediaries contract with manufacturers to make products that are sold under their private labels

22.  Represent a general product category and does not carry a company or brand name.

23.  When a company dramatically changes their logo and brand identity to change the consumers image of the brand  Usually an attempt to distance themselves from a negative association with the brand

24.  Create a brand for your assigned product. Remember that you need to be creative to be sure you catch the public’s attention. 1. Create a brand name for your product 2. Create a logo for your product 3. Write a paragraph explaining your target market 4. Submit assignment electronically