2. Marketing and PR About us Marketing PR Social media How you can help us

3. About Us The PR and Marketing team is responsible for the brand and profile of the charity – both public and internal. Nicola Ingledew, Marketing Manager Katie Chappelle, PR & Media Manager Adele Jenkins, Web Officer

4. Why is branding so important? Public perception Reputation Identity Focus of all marketing efforts Connect with target markets Motivate Create loyalty

5. Brand Consistency The cornerstone of our identity is the St John Cymru Wales logo, which brands all of our activities The logo comprises the roundel and organisation name The two elements must always appear together The vertical format is the preferred usage, unless space restrictions apply. The logo must not be redrawn or modified in any way. Our primary colours are yellow, black and white. Branding guidelines are available on the intranet

6. 2013 Highlights BabySafe films First aid app Case Studies

7. Marketing leaflets available

8. Materials Available

9. Regional Marketing Officers Brand champions in region Responsible for collating data Point of contact for marketing information and updates Assist with promotions

10. What is PR? Sometimes more cost-effective than advertising and......can have more impact Around 50% of the stories covered in the media are the result of news releases

11. What makes a good news story? Human interest Eye catching photography Activities built around calendar events and charity days Mention of schools, partnerships or events ‘local’ to media’s area Positive relationships (with organisations)

12. Examples

13. Why is PR important? Raises awareness of the work that St John Wales does Raises the profile of the volunteers Increases donations, training bookings, volunteer numbers etc Spreads positive messages

14. 2014 PR Campaigns- Ideas First Aid for Sport BabySafe Restart your Heart Charity Shop

15. Where do you fit in? Working together PROs Regular communication Template press releases

16. Social media – what is it?

17. Social media revolution St John social media pages and The Pulse Social media is now #1 activity on the web Immediate response News direct from the source Friend recommendations Engage with a younger generation of supporters.

18. Basic rules Follow our social media guidelines Keep it simple Interact Work with the official channels

19. Here to help If you need more advice on setting up a Social Media account, or how to use the channels you have, talk to Adele Jenkins, Web Officer web@stjohnwales.org.uk

20. Communicating with you New weekly newsletter – thoughts? What are your preferred ways of hearing from us? What are you interested in hearing about? Any other comments/questions?

21. THANK YOU