1. Branding Employee Programs Charities@Work Presentation April 3, 2012

2. Pre-Branding Exercise Posters & Flyers Tag Line Logos

3. Why a new identity? NEED Create a consistent look for the campaign that can be leveraged as we develop a new marketing campaign for the program each year. OUTCOMES Cost and time savings Efficiencies - allows each region/team to create their own materials Clarity on messages – allows us to build on the key messages (choice, match, etc.) Continuity – create a greater synergy with other internal “brands” (e.g. HR) PAYOFF Over time, visual consistency will build familiarity, allowing employees to focus more on the content of our marketing.

4. About the Name When you give, the company gives too Emphasizes the match We’re in it together Highlights the desired action &

5. New Design Direction

6. Brand Expansion 6 Fundraising Volunteering Environmental Engagement Environmental Engagement