1. Mr J Patel Alperton College 2010

2.  LO1:Explain the concepts of Brand and Brand Equity.

4. A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark.

5.  Branding is a way of clearly highlighting what makes your product or service different to, and more attractive than, your competitors'.

6.  The value a brand adds to a business is called Brand Equity.  Brand equity is one of the factors which can increase the financial value of a brand to the brand Examples: changing market share, profit margins, consumer recognition of logos and other visual elements, brand language associations made by consumers, consumers' perceptions of quality and other relevant brand values.

7.  Consumers buy what they recognise and trust what they buy in shops.  The higher the brand visibility and value, the greater the trust consumers will have in a product. This leads to repeat custom. Also if your parents buy something, children will trust it and also buy the good once they are adults.  This is why companies spend millions of pounds investing in brand image as the right brand can secure the long term market share of a company.

8.  Draw 3 logos you can easily remember off the top of your head  Explain in 3 sentences, why each logo is valuable and how it encourages trust and consumer loyalty.  What do you understand by the term ‘brand equity’?