1. Field Research FSH369 Merchandising Beauty Products Laneige in Target April 27,2015 JungSun Kim

2. Laneige About the brand that will be repositioned 01

3. Place Where did I visit for research 02 http://www.city-data.com/zips/94103.html

4. How was it? Display, location, neighboring brands 03

5. How was it? Display, location, neighboring brands 03

6. Product & Price & Promotion What Laneige products does Target sell now? 04 $5 gift card with purchase of BB Cusion or Waterbank Serum or Cream

7. Problems 06 Display Environment Lack of Makeup Product No samples No testers Unknown

8. Display Development 07 Separate the categories! Hallway for Makeup Inside section for Skincare

9. Focus on Trend Item Merchandise focus on trend item ‘BB cushion’ 08 Lancome Miracle Cushion $46.50 @SAKS AmorePacific Color Control Cushion Compact Broad Spectrum SPF 50+ $60 @SEPHORA Sulwhasoo Perfecting Cushion SPF 50+ $60 @Bergdorf Goodman Dr. Jart BB Bounce beauty balm $48 @SEPHORA Laneige BB Cushion SPF 50+ $34 @Target

10. Testers & Information Add testers for BB cushion, information about skincare 09 9.6 % Consumer need to check Different form with other liquid or powder foundation Which color fit to me

11. More Makeup Product 10 Display with lip product Display with lip product that is match with skin tone Simple but clean look, as like a speaking model Water drop tint Expand the makeup products

12. Hallway Display 11

13. Thank You! Laneige in Target