2. 2 Contents  Definition  Developing history  Augmented reality  What is augmented reality  Requirements  TV  Gaming industry  Mobile  Tools  Limitations  The future  Summary

3. 3 Definition Augmented reality, extended reality, added reality, effected reality. Definition:  Real-time interaction between the real world, graphics, audio and sense-enhancing effects.  The definition changes constantly to keep up with developing technologies.

4. 4 Developing history 1990: Augmented reality term. 1992: First functional application for US Air Force. 2000: ARQuake, outdoor game. 2009: First mobile app for Androind phones. 2009: AR Toolkit for Adobe Flash. Brings apps to web browsers. 2011: Nintendo 3DS hand-held gaming console.

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6. 6 Extended world ”Extended reality blurs the fine line between the real and the virtual enhancing what we see, hear, feel and smell.” Aimed to enhance user experience. Navigation Entertainment Hobbies Shopping Etc.

7. 7 What is augmented reality? A virtual enhancement placed on a real object.

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9. 9 Requirements Diplay (HMD) displays cameras projections Motion detection/sensor Acceleration meter GPS-positionint compass Processor For data analysis All of the above can be found in new smart phones

10. 10 TV From 1998 American football, track & field, ice hockey. Enhancements that make following the sport easier Lit/highlighted ball/puck The leading athletes score Intermediate information

11. 11 Gaming industry Nintendo Wii  Wii-mote Playstation 3  Eye Toy -kamera  move Xbox  Kinetic

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13. 13 Mobile Augmented reality apps found their way into mobile phones in 2008 Navigation apps/software Layar:  App utilises the phones camera and GPS-location to collect information about the surroundings. Restaurant recommendations Job vacancies Sightseeing Games ARhrrrr!

14. 14 Tools ARToolKit FLARToolKit and FLARManager Adobe Flash SLARToolkit Silverlight AR-media ™ Google SketchUp NyARToolkit Java/C#/Android

15. 15 Limitations GPS-positioning precision. Does not work indoors. Small display size of mobile devices. Limited processing capability. Character recognition

16. 16 Future Not yet mainstream Requires an app that really breaks through Users ”blindess to reality” Virtual overthrows the real Technology develops Character recognition getting better Privacy New display solutions Contact lenses, glasses Mobile devices

17. 17 Summary The gaming industry has taken hold of the possibilities of AR  greater visibility of AR. Mobile apps for targeted audience. Not a big market. Future technology, depends a lot on device development and future trends. Possible to develop fast with the help of free development tools.

18. 18 Thanks!

19. Augmented reality by Layar System http://prezi.com/ybuxrrrvi5sc/augmented-reality-and-layar/