1. PANTHEON Marketing Activities

2. Turning data into profit www.datalab.eu Type of usersSales channelBrand Perception ACC PA usersDirsa Micro - Evangelistiprogram adapted companies that employ the services of accounting firms (hosting); wide range of support and training services; on-time updates for changed legal requirements Non PA usersPartners, Dirsa micro - Evangelistireliable and reputable program, often recommended by users; focus on accounting Replacement PA BasicDirsa Microaffordable and reliable program; numerous support services PA - proffessionalPartners, DIRSA Solutionsfeature-rich and reliable program; supports international operations; updates for changed legal requirements; extensive partner network MORGDIRSA Solutions LORGPartners, DIRSA Solutions Start-up PA Basic (+host)DIRSA Microquick start; upgrade or downgrade editions as needed; training services Non users PA Basic or Pro (+host) DIRSA Microquick start; upgrade or downgrade editions as needed; training services

3. Turning data into profit www.datalab.eu September 2011 PANTHEON Basic push Radio ad Print ads Web banners e-mailings Google Ads PANTHEON Basic Radio ads print ads web ads e-mailings hard copy calls2629 leads189 sales done5 sales done - host25

4. Turning data into profit www.datalab.eu October 2011 PANTHEON SE campaign Partner co-op (Jamada) Special price for PA SE 699 € Print ads (Finance – front page) web banners Google Ads PANTHEON Basic Radio ad SE special action Radio ads print ads web ads e-mailings sales done71 sales done - host

5. Turning data into profit www.datalab.eu November 2011 1/3 off Radio ad Print ads Google Ads Partner co-op e-mailings 1/3 off Radio ads print ads web ads e-mailings hard copy sales done43 sales done - host24

6. Turning data into profit www.datalab.eu December 2011 Funding in 48 months Print ads Google ads Web ads Birokrat – competitor hardcopy mailings and follow up call Special action if they change their program Funding in 48 months Radio ads print ads web ads e-mailings

7. Turning data into profit www.datalab.eu January 2012 Brand positioning Web Datalab.si Google ads Print ads: Finance 3x Banner: Finance Online Panorama (3x) E-mailings companies 20+ Radio ads (3x) - 28.1. – 15.2.; Radio 1 Partner co-op Brand positoning Radio ads print ads web ads e-mailings sales done24 sales done - host77

8. Turning data into profit www.datalab.eu February 2012 All inclusive Pantheon 20 % discount + service desk package leaflets, e-mailings, Web All inclusive Radio ads print ads web ads e-mailings hard copy sales done9 sales done - host24

9. Turning data into profit www.datalab.eu March 2012 Business Inteligence Special offer for ZEUS counsulting 50% discount for upsell SE to ME

10. Turning data into profit www.datalab.eu Mini projects Business events where we place our brochures and roll up stand (Dnevi podjetništva, GZS – PechaKucha, Združenje Managerjev, Minimum IT, Programerski maraton…) Accounting events (Teden računovodij, Kongres računovodskih servisov) web banners on accounting web sites – compensation with their banners on our UserSite Fini oglasi – posters for Pantheon Basic in 100 bars and restaurants Google ads optimisation Faculty of Economics – interview in Alumni magazin e- Pantheon news, printed Pantheon news for SI users additional offer – DMS, scaners, printers Farm Accounting – CeBit, web page, brochures UserSite – media buying PR – portal for Accountants (Dashofer), Data (monthly news), InStore (business inteligence – also for SR, BA and HR) Mobile travel management Hosting – days for PANTHEON (if you decide for PA on specific day, you get 1 month for free) Count down for 25.000 user, 10.000 user in SI – free licences for lucky buyers Hosting promo movie PANTHEON + computer (Anni) Kolektiva …