1. Annual report of HTC Inc. for 2013…

2. HTC Corp. HTC Corporation formerly High-Tech Computer Corporation, is a Taiwanese manufacturer of smartphones and tablets headquartered in New Taipei City, Taiwan. Founded in 1997, HTC began as an original design manufacturer and original equipment manufacturer, designing and manufacturing devices such as mobile phones, touchscreen phones, and PDAs based on Windows Mobile OS and Brew MP to market to mobile network operators who were willing to pay a contract manufacturer for customized products. After initially making smartphones based mostly on Windows Mobile, HTC expanded its focus in 2009 to devices based on the Android, and in 2010 to Windows Phone. As of 2011, HTC primarily releases and markets its smartphones under the HTC brand, ranking as the 98th top brand on Interbrand's Best Global Brands 2011 report. A September 2013 media report stated that HTC's share of the global smartphone market is less than 3 percent and its stock price has fallen by 90 percent since 2011.smartphonestabletsNew Taipei CityTaiwanoriginal design manufactureroriginal equipment manufacturertouchscreenPDAsWindows MobileBrew MPmobile network operatorscontract manufacturerWindows MobileAndroidWindows PhonesmartphonesInterbrand

3. Headquarter in Xindian, New Taipei City, Taiwan

4. History Founded in 1997 by Cher Wang & Peter Chou Began mobile device development in 1998 with first significant launches in 2000 Firsts: mobile device running Windows OS, mobile device running Android OS, 4G capable phone HTC was named the "Device Manufacturer of the Year" for 2011 by the GSMA at the Mobile World Congress on 16 February 2011

5. Money 9.5 billion in revenue in 2010 o 93% increase in revenue over 2009 1.3 billion net profit Sold 24.6 million devices in 2010 o 111% increase from the year before

6. Market Devices for smartphone users o 45 million smartphone users in May 2010 o Expected to exceed 1 billion by 2015 Devices for 3rd party companies who produce the software Markets currently in the U.S., U.K., Singapore, Australia, as well as the most of Europe and Asia Expand Market to China by partnering with China Mobile

7. Analyses-QR Quick ratio=(Current Assets-Inventories)/(Current liabilities) QR=(111.51B-23.6)/(94.51B)=0,930 Conclusion: HTC has not enough cash and liquid assets to cover its short-term debt obligation.

8. Analyses-Working Capital ratio Working Capital ratio=(current assets)/(current liabilities)=111.51/94.51=1.17 Conclusion: HTC can pay all of its current liabilities and still have current assets left over.

9. Fixed assets to Equity Ratio Fixed assets to Equity ratio=(fixed assets)/(stockholder’s equity)=(213,33B/172.63B)=1,23 Conclusion: If fixed assets to stockholder’s equity ratio is more than 1, it means that stockholder’s equity is less than the fixed assets.

10. Current ratio Current ratio=current assets/current liabilities=111.51/94.51=1.17

11. Equity Equity=total assets-total liabilities=172.63B-94.92B= 77.71 B

12. Debt to Equity Debt to equity=total debt/total equity=94.51/77.71B=1.21 Conclusion: HTC are used short-term and long-term debt in business.

13. Return on equity Average stockholder’s equity(2013)=(2013+2012)/2=(77.71B+80.27B)/2=117.845 Net profit=1.32b Roe=net profit/average stockholders equty=1.32/117.845=0.011

14. Return on assets Roa(2013)=net profit/average total assets=1.32/189.81=0.0069 Net profit:1.32B Average total assets(2013)=(172B+207.25)/2=189.81 Conclusion: Return on assets show that this business is more profitable.

15. Profitability Net profit=1.32b Sales volume=203.14B Profitability=Net profit/sales volume=1.32/203.14=0.0064

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