1. “IF YOU CAN MANAGE IT, YOU CAN MEASURE IT” Robert Hudson, Performance Analyst Dept. Planning/Office of Research & Analysis

2.  9th largest transit system in U.S.  Approximately 418,000 weekday boardings  Approximately 4,500 total employees  Major contributor to regional and state economy MARTA is…….

3. Rail System  38 stations  48 miles of double track service Bus System  531 Fix Route buses  175 Mobility buses  92 bus routes MARTA is….

4. Data Collection!  Time consuming  Continuous  Hard  Tedious  Necessary How Do We Collect It?  Automatic Passenger Counter (APC) (100% Equipped Buses)  Manually (10Traffic Checkers)  Handheld Technology (10 Traffic Checkers)  Automatic Vehicle Locator (AVL) Technology (100% equipped)  Breeze System –Rail Entries/Bus Trends “IF YOU CAN MANAGE IT, YOU CAN MEASURE IT”

5. What we manage…….  Bus stop (8500+)  Route Data (Trapeze, Route Manager)  Route Files  System Health How Do We manage…….  Continuously updating  Bus Stops  Schedules  Route surveys  Teamwork  Weekly & Bi-Weekly meeting  Effective Communication “IF YOU CAN MANAGE IT, YOU CAN MEASURE IT”

6. Biggest Challenges…….  No Dedicated Staff  Lack of Resources  System Health Solutions…….  Dedicated Staff  Teamwork  Constant Communication  Good Policy/Procedures/Training “IF YOU CAN MANAGE IT, YOU CAN MEASURE IT”

8. Step 1 – Bus stops, opens doors, and passengers board the bus, while other passengers alight.. Step 2 – The IRIS/IRMA counters, look for both directional motion and infrared heat signatures to determine counts. Step 3 – The IVLU and MDT equipment interpret the data and create a transmittal message to the home base. Step 4,5 & 6 – The signal is sent over the radio towers back to the base.. J-1708

9. “IF YOU CAN MANAGE IT, YOU CAN MEASURE IT” Step 11 – Ridecheck Plus (RSM) processes DataMart data with data cleansing filters and ridership reports are ready to be generated. Step 8 – TM Logger Application prepares data packet for delivery to Daily Log database. Step 7 – MCC Server decodes radio, message and sends it to TM Logger. Step 9 – Daily Log receives count data, including off routes, unassociated counts etc.... Step 10 – The Staging Process runs through Daily Log and moves most of the data to Data Mart.

10. My roles…….  “Subject Matter Expert”  Liaison  Trainer  Problem Solver  End User How do we use it…….  Data Collection  Data Process  Data Curbing  Reporting  Fill Request  Decision Making “Ridecheck Plus” 2009 - Present

11. “QUESTIONS!”