1. ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE Herbert Hamele, 12.03.2008 Coalition „Ecoturismo Mediterraneo“ Project „Internazionalizzazione“ Field visits & workshops in Sicily 10. - 14.03.2008 Sustain able T. Nature T.

2. ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE Herbert Hamele, 12.03.2008 Ecoturismo: locale --- globale Destinazione Operatori, Prodotti turistici Europa, Mediterraneo Globo Sustainable tourism criteria Ecotourism principles Agenda for a sustainable and competitive European Tourism European Charter STPA VISIT indicators Certificazioni TtE, … CIP, … servici marketing

3. ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE Herbert Hamele, 12.03.2008 The coalition’s approach Base 2008 International Sustainable Tourism Criteria International Eco-Tourism principles European indicators for destinations WTO pilot destinations Certificates for European tourism: global comparison International networks and initiatives: update Good practice examples: businesses, destinations, packages (ongoing) Innovation in Tourism: TLA handbook WORKSHOPS for businesses & administration STC check list Ecotourism self check VISIT indicators: checklist Field evaluation sheets EU Eco-label TraveLife Austrian Ecolabel for packages (dev.) recommendations Information platform on sicily.destinet > base for creating a TLA on Ecotourism International conferenceVisits of destinationsInternet: platform and promotion

4. ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE Herbert Hamele, 12.03.2008 Certification of destinations European Charter for Sustainable Tourism in Protected Areas = certificate for the implementation and operation of the management system (5 years) –Diagnosis of the situation (indicators) –Definition of objectives (indicators) –Actions Training and capacity building Destination development Product development Promotion and marketing –Monitoring (indicators) –Networking & exchange

5. ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE Herbert Hamele, 12.03.2008 Pilot workshops in the territories of the coalition “Ecoturismo Mediterraneo” INSTRUMENTS FOR DESTINATIONS AND BUSINESSES 1.Field evaluation sheet 2.Situation analysis sheet 3.STC check list 4.Ecotourism self check 5.Destination Indicators 6.Recommendations: EU Eco-label, TraveLife 7.Internal information platform for the coalition (sicily.destinet) 8.Public promotion portal for the coalition (ecoturimomediteraneo.net)

6. ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE Herbert Hamele, 12.03.2008 Territory/ sight: 1- 10 objectiv es next steps Access (transportation, infrastructure, roads) Appearance of built environment (buildings, streets, signs) Condition/preservation of natural environment Cleanliness of the site Availability and variety of tourism services and programmes Quality of tourism services Uniqueness and distinctiveness of attractions and services Availability of tourist information (on site features, programmes, services, etc.) Friendliness/hospitality of local people Level of safety/security 1. Field evaluation sheets Com‘é da noi?

7. ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE Herbert Hamele, 12.03.2008 2. Situation Analysis Sheet Tourism resources:Stakeholders:Policy / management frameworks: Strutture ricettive …Associazione …Plan territoriale di … Cosa abbiamo?

8. ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE Herbert Hamele, 12.03.2008 3. Sustainable Tourism Criteria A. Effective sustainable management NOTES A.1 The company has implemented a sustainability management system that is suitable to its reality and scale, and that considers environmental, sociocultural, quality, and safety issues. A.2 The company is in compliance with all relevant legislation and regulations (including, among others, health, safety, labor, and environmental aspects). A.3 All personnel receive training in environmental and sociocultural management issues. A.4 Customer satisfaction is measured and corrective action taken where necessary. A.5 Promotional materials are truthful and do not promise more than can be reasonably expected by customers. A.6 Design and construction of buildings and infrastructure complies with local zoning and protected or heritage area requirements, respects the natural or cultural heritage surroundings in design and impact, uses locally appropriate principles of sustainable construction, provides access to the handicapped. Cosa vogliamo?

9. ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE Herbert Hamele, 12.03.2008 B. Maximizing economic benefit to the community B.1 The company contributes to community development and infrastructure. B.2 Local residents are employed, including in management positions. B.3 Local services and goods are purchased by the business. B.4 The company helps local small entrepreneurs develop and sell products that build on the area’s nature, history, and culture (including food and drink, crafts, performance arts, agricultural products, etc.)

10. ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE Herbert Hamele, 12.03.2008 C. Minimizing sociocultural harm C.1 There is an appropriate code of behavior with respect to activities in indigenous and local communities, as well as in culturally sensitive sites, established by mutual consent or following established guidelines. C.2 Cultural interpretation or education is provided to customers. C.3 Policies are implemented against commercial sexual exploitation, particularly of children and adolescents. C.4 The company is equitable in hiring women and local minorities, including in management positions. C.5 All employees are under contract and are paid a fair wage. C.6 Historical and archeological artifacts are not sold, traded, or displayed, except as permitted by law. C.7 The business contributes to the protection of local historical, archeological, and cultural properties, and permits access to them by local residents. C.8 The business uses elements of local art, architecture, or cultural heritage in its design, decoration, food, or shops.

11. ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE Herbert Hamele, 12.03.2008 D. Minimizing environmental harm D.1 Conserving resources D.1.1 Purchasing policy favors environmentally friendly products, for building materials, capital goods, food, and consumables. D.1.2 Consumption of consumable goods is measured, and procedures are implemented to reduce it. D.1.3 Non-renewable energy consumption is measured, and procedures are implemented to reduce it. D.1.4 Potable water consumption is measured, and procedures are implemented to reduce it.

12. ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE Herbert Hamele, 12.03.2008 D.2 Reducing contamination D.2.1 Greenhouse gas emissions from all sources are measured, and procedures are implemented to reduce or compensate them. D.2.2 Wastewater, including grey water, is treated effectively. D.2.3 A solid waste management plan is implemented, with quantitative goals to minimize waste that is not reused or recycled. D.2.4 The use of hazardous substances, including pesticides, paints, swimming pool disinfectants, and cleaning materials, is minimized or substituted by innocuous products. D.2.5. The business implements policies to reduce noise, light pollution, runoff, ozone depletion, air pollution, and soil contamination.

13. ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE Herbert Hamele, 12.03.2008 D.3 Protecting biodiversity and scenic beauty D.3.1 Endangered species are not consumed, sold, traded, or displayed. D.3.2 No captive wildlife is kept, except for licensed breeding, rescue, or reintroduction, in accordance with law and best practices. D.3.3 The business uses native species for landscaping and green areas use and takes measures to avoid the introduction invasive alien species. D.3.4 The business contributes to the support of natural protected areas or biodiversity conservation. D.3.5 Any disturbance or damage harmful for wildlife animals or plants by tourism activities is avoided. D.4 General D.4.1 A contingency plan for environmental emergencies is in place. D.4.2 Environmental interpretation or education is provided to staff and customers. Source: International Sustainable Tourism Criteria Initiative, www.sustainabletourismcriteria.orgwww.sustainabletourismcriteria.org

14. ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE Herbert Hamele, 12.03.2008 4. „Ecotourism“ evaluation sheet Visited territory/ sight: Ecotourism principles + examples (good) +0-- examples (not good) minimize impact -energy consumption -water consumption -waste and waste water -hazardous waste, chemical substances -loss of biodiversity -traffic problems build environmental and cultural awareness and respect provide positive experiences for both visitors and hosts provide direct financial benefits for conservation provide financial benefits and empowerment for local people raise sensitivity to host countries' political, environmental, and social climate CO2 footprint Siamo pronti?

15. ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE Herbert Hamele, 12.03.2008 5. Destinazioni: VISIT Indicatori chiave per monitorare lo sviluppo sostenibile del turismo (como misurare?) Come misurare?

16. ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE Herbert Hamele, 12.03.2008 The international Sustainable Tourism Criteria give guidance to the future The international TraveLife and Green Globe 21 – IES certificates include 2/3 of the STC requrements. TraveLife is available for all tourism services on a low budget base TraveLife is not a type I certificate with independent on-site audits For European tourism: the EU Eco-label in combination with Train to Eco-label is recommended to accommodation businesses for environmental sustainability TraveLife is recommended to all types of tourism services working together with tour operators Austrian Ecolabel for tour packages is recommended to tour operators, self declaration sheet is recommended to accommodation businesses 6. Recommendations Per operatori?

17. ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE Herbert Hamele, 12.03.2008 Conference Internal preparation Map viewer Coalition territory, Mediterranean Tourism products 100+ Committed businesses, good practice examples Eco-Tourism STC, Eco-Tourism principles Events, visits, workshops Dates along the project Networks and initiatives 100+ decision makers in the coalition, networks,... Local actors and businesses 7. Internal information platform/ Ecotourism Tourism Learning Area (sicily.destinet) Instruments STC, indicators, guidelines 30+ Certificates 10+ Marketing services  Public portal www.ecoturismomediterraneo.net  public DestiNet portal Cosa c‘è ?

18. ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE Herbert Hamele, 12.03.2008 Services: what to do to be presented on the public portal? 1.Registration with basic information and picture(s) 2.Declaration of interest to become an „eco-tourism service“ 3.Workshop participation, self check Workshop (e.g. Train to Ecolabel) or passing online learning session Self assessment (e.g. from „Austrian Ecolabel for travel packages“ or TraveLife „Sustainability“ self check), send results for internal registration 4.Publication as „ eco-tourism service candidate“ 5.Apply for a certificate and pass the certification procedure 6.Certification (e.g. EU Eco-label or other type 1 eco-certificate) 7.Promotion as „eco-tourism service“ Public portal www.ecoturismomediterraneo.net