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International Business Fourth Edition
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Global Human Resource Management
CHAPTER 18 Global Human Resource Management
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Chapter Focus Look briefly at the strategic role of HRM.
Examine HRM’s four major tasks: Staffing policy. Management training and development. Performance appraisal. Compensation policy. Tasks are complicated by: Varying compensation policies among countries. Labor laws may prohibit unions in one country and mandate them in another. Equal employment legislation may be pursued in one country and not in another.
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The Strategic Role of International HRM
Insure that HRM policies are congruent with the firm’s strategy, structure and controls.
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Strategy, Structure and Control Systems
Worldwide area Worldwide Worldwide Informal matrix structure product division product division centralized and decentralized International Strategy Structure Multidomestic International Global Transnational and Controls Centralization of operating decision Decentralized Core competency Some centralized Mixed centralized Horizontal differentiation Rest decentralized Informal matrix Need for coordination Low Moderate High Very high Integrating mechanisms None Few Many Very many Performance Ambiguity Low Moderate High Very high Need for cultural controls Low Moderate High Very high Table 18.1
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Staffing Policy Staffing policy: Types of staffing policy:
Selecting individuals with requisite skills to do a particular job. Tool for developing and promoting corporate culture. Types of staffing policy: Ethnocentric. Polycentric. Geocentric.
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Types of Staffing Policy
Ethnocentric Key management positions filled by parent-country nationals Polycentric Host-country nationals manage subsidiaries, parent company nationals hold key Headquarter positions Geocentric Seek best people, regardless of nationality
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Comparison of Staffing Approaches
Staffing Strategic myopia Approach Appropriateness Advantages Disadvantages Ethnocentric International Polycentric Multidomestic Geocentric Global and Overcomes lack of Produces resentment host nation Unified culture Can lead to cultural Helps transfer core competencies myopia Isolates headquarters implement subsidiaries efficiently policies may limit implementation Helps build strong culture and informal management network Expensive qualified managers in host country Alleviates cultural Limits career mobility Inexpensive to from foreign Uses human resources National immigration Transnational Table 18.2
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The Expatriate Problem
Citizens of one country working in another. Inpatriates: expatriates who are citizens of a foreign country working working in the home country of their multinational employer. Expatriate failure: Premature return of the expatriate manager to his/her home country. Cost of failure is high: Estimate = 3X the expatriate’s annual salary plus the cost of relocation (impacted by currency exchange rates and assignment location).
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Expatriate Failure Rates
Recall Rate Percent Percent of Companies US Multinationals % % % < European Multinationals % % < Japanese Multinationals % % < Table 18.3
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Reason for Expatriate Failure
US Multinationals Inability of spouse to adjust. Manager’s inability to adjust. Other family problems. Manager’s personal or emotional immaturity. Inability to cope with larger overseas responsibilities. Japanese Firms Inability to cope with larger overseas responsibilities. Difficulties with the new environment. Personal or emotional problems. Lack of technical competence. Inability of spouse to adjust. European Multinationals: Inability of spouse to adjust.
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Expatriate Selection Self-orientation: Others-orientation:
An executive’s domestic performance does not (necessarily) equate to his/her overseas performance. Mendenhall & Oddou Predictors of success: Self-orientation: Strengthen self-esteem, self-confidence and mental well-being. Others-orientation: Enhance ability to interact with host-country nationals. Perceptual ability: The ability to empathize - understand why people in host-country behave the way they do. Cultural toughness: How well an expatriate adjusts to a particular posting tends to be related to the country of assignment.
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Training and Management Development
Training: obtaining skills for a particular (foreign) posting. Development: develops manager’s skills over his/her career in the Firm.
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Training for Expatriate Managers
Cultural: Seeks to foster an appreciation of the host-country’s culture. Language: Can improve expatriate’s effectiveness, relate more easily to culture and fostered a better firm image. Practical: Ease into day-to-day life of the host country. 1. Culture 2. Language 3. Practical 18-9
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Repatriation of Expatriates
Didn’t know what position they hold upon return. Firm vague about return, role and career progression. Took lower level job. Leave firm within one year. Leave firm within three years percent
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Management and Development Strategy
Programs designed to increase overall skill through mix of education and assignment rotations. Provides varied experience. Attempt to improve firm’s management productivity and quality. Particularly true for transnational strategy. Unifying corporate culture and management networks. Socialize norms and value systems. Foster esprit de corps. Build informal networks Strengthen identification with company.
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Performance Appraisal
Problems: Unintentional bias. Host-nation biased by cultural frame of reference. Home-country biased by distance and lack of experience working abroad. Expatriate managers believe that headquarters unfairly evaluates and appreciates them. Many believe a foreign posting does not benefit their career.
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Guidelines for Performance Appraisal
More weight given to onsite manager’s evaluation. Expat who worked in same location should assist home-office manager with evaluation. If foreign on-site manager preparing evaluation, home-office manager should be consulted before finalization.
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Compensation Two issues:
How to adjust compensation to reflect national differences in economic circumstances and compensation practices. How expatriate managers should be paid.
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National Differences in Compensation
Table 18.4 CEO HR Director Accountant Mfg. Employee Argentina $860,704 $326,874 $63, 948 $17, 884 Canada 742,228 188, 070 44,866 36,289 Germany 421,622 189,785 61,375 36,934 Taiwan 179,486 102,491 30,652 11,924 United Kingdom 719,665 268,302 107,839 28,874 United States 1,403,899 306,181 66,377 44,680
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Compensation Issues How much home-country expatriates should be paid.
Ethnocentric How much home-country expatriates should be paid. Polycentric Pay can and should be country-specific. Geocentric/Transnational May have to pay its international cadre of managers the same.
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Expatriate Pay Typically use balance sheet approach.
Equalizes purchasing power across countries. Provides financial incentives to offset qualitative differences between assignment locations. Components of a typical expatriate compensation package include: Base salary. Foreign service premium. Various allowances. Tax differentials. Benefits.
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A Typical Balance Sheet
Additional Costs Paid by Company Reserve Goods and Services Housing Income Taxes Home and Host-Country Income Taxes Premiums and Incentives Home-Country Salary Host-Country Costs Host-Country Costs Paid by Company and from Salary Home- Country Equivalent Purchasing Power Figure 18.1
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International Labor Relations
Foster harmony and minimize conflict between the firm and organized labor. Key issue: degree to which organized labor can limit the choices of an international business.
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Concerns of Organized Labor
Firms can counter bargaining power by threatening to move production to another country. International business will keep highly skilled tasks in home country and farm out only low-skilled tasks to foreign plants. Importing employment practices and contractual agreements from home country that may diminish union’s influence and power.
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Strategy of International Labor
Try to establish international labor organizations. Lobby legislatures to restrict multinationals. Use United Nations to regulate multinationals. Efforts have not been successful.
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Multinationals’ Approach to Labor Relations
Decentralize: labor laws, union power and nature of collective bargaining varies from country to country. Now a trend toward Centralize: Want to rationalize global operations. Need to control labor costs and maximize threat of move to lower cost country. Competitive advantage can come from the way work is organized in a plant. Bargaining with local unions is, therefore, a priority. Before move, get new union approval for work practices.
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