1. Meg Swecker mswecker@rcs.k12.va.us

2.  Evaluate Social Media Sites  Develop CRM Strategies ◦ Inbound Marketing  Create an online presence ◦ Content creation

3.  Take the Survey: http://smallbusinessresources.wikispaces.com http://smallbusinessresources.wikispaces.com  Web Presence  Email  Blog  Twitter  Facebook/My Space  Linked In

4.  Those who don’t know much or anything about social media  Those who are interested but don’t know how to use it  Those who don’t believe in the value that a social media strategy can bring to any site or business.

5.  Web 1.0 vs. Web 2.0 ◦ Information Age vs. Digital Age  Web 1.0 ◦ Information Web ◦ Content based ◦ Complicated to reach audience

6.  Web 2.0 ◦ Communication Web ◦ A two-way medium ◦ Easy to participate ◦ Transforms how we interact and consume ◦ The new source of expert information

7.  Traditional ◦ Print ads ◦ Radio/TV spots ◦ Direct mailing ◦ Billboards ◦ Trade shows ◦ Telemarketing

8.  Non-traditional ◦ Web-based Social Media ◦ Blogging ◦ Tweeting ◦ Social Networking ◦ Search Engine Optimization

10.  Brand + Channel = Revenue  Brand + Time = Revenue  Brand + Time + Channel = Advocates  Exponential Search Factor  Behind the Scenes Factor ◦ Trust  Customer Service has changes  Reputation is everything  Time spent  http://www.emarketingandcommerce.com/article/9-immutable- laws-social-media-marketing http://www.emarketingandcommerce.com/article/9-immutable- laws-social-media-marketing

12.  Content is a two-way street ◦ Tagging email ◦ Letterhead  Keep it personal ◦ Be accessible  Take advantage of local social networks

13.  Learn globally  Use multi-media in every way possible  Create a social media timeline ◦ Business goals ◦ Audience ◦ Strategy ◦ Tools ◦ Measures

14. Social Media Comparisons How do different social medias compare? compare

16.  Blogs  Wikis  Podcasts  Videos  Photos

17.  Blogs  Wikis  Podcasts  Facebook  Twitter  Google

20.  Everything and AnythingAnything

22.  A Web 2.0 collectioncollection

27.  Page Title  Meta Data ◦ Description ◦ Key words  Alt Tags on images  Links are king

30.  http://smallbusinessresources.wikispaces.com/ http://smallbusinessresources.wikispaces.com/