1. Leisure Aiming to find a solution Steve Ward – Head of Marketing & Brands

2. GLL – geographic spread

3. GLL – in brief Not for profit Trust Industrial Provident Society for the benefit of the community Operating in excess of 60 centres across London (plus Reading and Epsom & Ewell) Works with Council partners to manage and operate centres Similar models can be found across London and the UK

4. GLL – geographic spread Currently, GLL has 250,000 members (card holders) of varying types Every partner requires benefits for their residents / members / users Joining this up within the borough is difficult Joining this up across London is even more so

5. The memberships in brief

6. The membership types Prepaid or Pay & Play Prepaid or Pay & Play Prepaid or Pay & Play Prepaid or Pay & Play PrepaidPrepaid or Pay & Play

7. Third party recognition? Every card has in borough recognition within the leisure centres (Borough wide membership) The same membership / benefit / discounting system is in place in 11 of 15 partnerships GLL aims that this architecture will be in place in every borough by the middle of 2007 Development of third party recognition and benefits continues

8. Recognition across….. ACCESS TO Leisure Centres Parks/Fitness trails Sports venues Libraries Community centres Council Offices Tourist attractions Schools/Further Education BENEFIT TO Leisure Centre Activities Sports Development programmes Local Club / Sports Activities Activity Intervention Programmes Festivals / Events & Transport All Council / GLA services Education / courses

9. London Fitness Network – case study London Fitness Network has London wide recognition Membership that gives same benefits in every leisure centre operated by a Trust Currently recognised in 76 leisure centres across London Allows people to live / work in different areas of London but be a member of one scheme

10. London Fitness Network positioning

11. LFN - validation

12. Current / future issues Current situation is not ideal in terms of validation and recognition Technology is one of the main issues to overcome Companies need to be in a position to be able to supply accurate data Expansion of the Fitness Network is likely – technology has to be overcome

13. Leisure Aiming to find a solution Steve Ward – Head of Marketing & Brands www.gll.org www.londonfitnessnetwork.org