1. World Internet Project: Researching the use of the Internet in New Zealand NetHui 2011

2. Presentation structure Background & methodology Profile of use Activities online Civic uses of the Internet Socialising online Internet safety Conclusions

3. Profile of use Percent of population that use the Internet in WIP countries and regions

4. Sponsors

5. World Internet Project “We can love or hate the Internet but there’s no question that its impact is real and profound, with the potential to become the defining technology of a generation.” Professor Jeff Cole Director of the Center for the Digital Future (2000)

6. Methodology International collaborative project Longitudinal survey: 2007; 2009; 2011 Shared questions to allow international comparisons Also questions designed specifically for New Zealand & revised for each survey

7. Survey sample & method Biennial survey: Telephone interviews users & non-users Sample: 1250 (12 years and over) Weighting towards census proportions: Age, gender, ethnicity, household size, income & regional Margin of error: +/- 1.8%

8. Internet user status: 2009 vs 2007 Base: New Zealanders ’07 ’09

9. User status x main demographics 2009 Base: New Zealanders † No significant difference

10. Importance of the Internet to daily life 2009 Base: New Zealanders † No significant difference

11. Consumer activities 2009 Base: Users

12. Online government services: 2007 vs 2009 Base: Users

13. Weekly use of social networking sites: 2009 vs 2007 Base: Users % users

14. “The Social Network” “People want to go online and check out their friends, so why not build a website that offers that? Friends, pictures, profiles, whatever you can visit, browse around, maybe it's someone you just met at a party. Eduardo, I'm not talking about a dating site, I'm talking about taking the entire social experience of college and putting it online.” Mark Zuckerberg (Jesse Eisenberg)

15. Peter Steiner The New Yorker July 5, 1993 The New Yorker

16. Internet safety for under 18s: 2009 vs 2007 Base: Users in households with someone under 18

17. New questions for 2011 New modes of access to Internet e.g. iPhone Use of newer devices e.g. e-readers Degree of multi-tasking when on Internet Use of blogs, Twitter, IM etc. Communicating about a rally or protest Use of Internet for political comment Protective measures for Internet safety/ Cyber attack

18. World Internet Project Further information: wipnz.aut.ac.nz icdc.aut.ac.nz